Wine All Around the World
This article is based on the winery all over the world. Wine was one of a religious offering to the god in the beginning. Later it became like a casual drink and European started planting vineyards as a mark of prestige, competing with one another regarding the quality of wine at their own tables. The article compares between the old method and the new method of wine process and marketing.
In olden times the wine production was not taken too seriously. One person would be in charge of 7 hectares. Vineyards would become smaller instead of becoming larger. By mid 19th century the average holding in France was 5.5 ha and was still being subdivided. The famers who owned small farm would sell their grapes to the big farm owners. The wine maker gave the farmer who supplies grape incentives depending on how good their grapes were. Regarding the distribution of wine, it was sold in bulks. It was very hard to transport as the road system back then were not good. Some wines would be spilled in the process and some would be spoiled by the tie it go to its destination. In 18th century bottles and corks were produced, which made the transportation of wine to be very easy and more profitable. Aging the wine in the bottle became like a norm. The more the wine is kept in the bottle, the more expensive it was to purchase. As the transportation was coming to success, more than 1.5 millions of families were supported by wine-related business. Politicians had an eye on the effects that was making, so Germane made rules regarding how the wine have to be sugar content if not they would not be permitted in the country. There were a lot of other rules made by other countries, which lowered the production of wine from 500million liters to 2 million liters.
In the new world, the additional countries that started the wine business were United States, Chile, South Africa and Australia. They produced in larger scale. The brand name was a very important factor, if the brand