Rural Marketing
Q1- Is Shri Subramaniam a typical farmer?
No, Shri Subramaniam is not a typical farmer.
He is a member of DCS as his subsidiary occupation is Dairying.
He is a graduate from Tamil Nadu Agricultural University.
He has an experience of 5 years working with the agricultural department as an extension officer.
He was eager to practice modern technology on his farm.
He grew high yielding crops like varieties of paddy and groundnut and intended to take up sugarcane cultivation.
He used insecticides, fertilizers and pesticides on this farm.
Q2- What were the important factors that motivated him to go in for a moped?
The important factors that motivated him to go in for a moped were:
Distance: he resided 20km from town, 2 km from DCS, 4km from Market and 4km from school.
He had to deliver milk twice a day to DCS within one hour of milking and travelling by bullock cart used to spoil his milk which was rejected by the DCS.
His daughter used to study in a school 4km away from his place and when the cart was not available they had to walk down to the school.
He wanted to go in for vegetable and flower cultivation which required marketing twice or thrice in a week.
He also wanted to add a poultry unit of 500 birds and sell the eggs daily in the nearby towns.
Recreation can also be a reason to buy a moped.
Q3- What is the profile of a rural moped owner?
Age: 21 to 40 years
Education: Graduate
Income: above 100000
Occupation: farmer, shopkeeper, engaged in dairy business, etc
Location: