Mulberry Strategic Report
Table of ContentsExecutive Summary 3Introduction 3External Environment 4SWOT Analysis 8Porter’s Five Forces 9Internal Environment 10Analysis of organizational Strategic decision 12Critical Evaluation of the Organization’s Strategy 14Conclusion 15References 16 Executive SummaryMulberry, the most popular and largest leather goods manufacturing brand in the United Kingdom. Roger Saul the founder of Mulberry established the brand in 1971 at his kitchen table, with 500 pounds helping from his mother. His sister designed its famous tree logo and named that “Mulberry”. We discuss in the report on Mulberry’s introduction in detail. After that we explain external environment factors including micro and macro environment, after that we explain Mulberry’s internal factors in detail. Then we conduct industry analysis and in which we highlight porter’s five forces model. SWOT analysis is also a part of this report and we discuss Mulberry’s internal strengths and weaknesses. After that we analyses the Ansoff and BCG matrixes to identify the Mulberry’s strategy and then give strategic direction through Ansoff Matrix. At the end we critically evaluate the organizational strategy through SAFS Framework.
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Latest Update: June 28, 2021
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