Swot, Tows, Internal & External Evaluation of Fashion and Apparel Companies
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NATIONAL INSTITUTE OF FASHION TECHNOLOGY[pic 1]STRATEGIC MANAGEMENTASSIGNMENT 1:SWOT, TOWS, INTERNAL & EXTERNAL EVALUATION OF FASHION AND APPAREL COMPANIESSUBMITTED TO: PROF. G.H.S. PRASADSUBMITTED BY: BATHULA MEGHANA NAMITHA GEETANJALI SINGH RITU MAHESHWARI TRISHASUBMITTED ON: 30TH OCTOBER 2017TABLE OF CONTENTSSL NOTopic
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.ABOUT 6THSTREET.COM6THSTREET.COM is a place for premium online shopping. They bring online for the latest fashion for women, men and children. 6THSTREET.COM offers a large selection of shoes, bags and accessories from the world’s most coveted fashion brands including Aldo, New Balance, Nine West, Dune London, Skechers, Call It Spring and many more. 6THSTREET.COM provides customers the experience of shopping from the comfort of their own home with ease and convenience. Returns and delivery across the UAE are free on all orders (no minimum spend).The reason why 6TH STREET came onto being is totally unique & different. The functioning of 6TH STREET is not like a normal e-commerce companies like Amazon, Myntra, Namshi.com. Generally, e-commerce companies have a website with a Shop-in-Shop concept with requisite infrastructure and a customer base where retailers can come and sell their products. It can be a market place as well. So, brands partner with the ecommerce site and then they decide the terms of sale and then accordingly the product is sold on the e-commerce website. At Apparel Group the concept is totally different. Apparel Group is a renowned company with over 75 brands under its umbrella. The brands of Apparel Group like Aldo, Juicy Couture, Call It Spring, Charles & Keith, Dune London, etc. are already well-established and widely known by customers across the world. The ecommerce in the region is growing at a very fast rate. Thus, to tap the online market with the vision of being the no. 1 retailer, Apparel Group founder planned to create an ecommerce website for selling the Apparel group’s brand merchandise online. Before the conception of 6TH STREET, all of these brands were majorly sold through the brick-&- motor stores and rarely through some e-retail sites like Souq.com & Namshi.com. In the long term, they do plan on selling brands apart from Apparel Group Brands and they are trying to bring different brands on board so that they can offer customers an eclectic range of products. Currently they have 4 websites namely with 6THSTREET domain name for UAE English (