Essay About 7Ps        151.3.1Product        151.3.2Pricing Strategy And Strategy        101.1.3Market Trends

Marketing Plan for Pawnshields
Marketing Plan for PawnShieldsMay 15, 2017ContentsExecutive Summary        81.0Introduction        91.1Market segmentation        91.1.1Market analysis summary        101.1.2Market segmenting strategy        101.1.3Market trends        111.2Financial analysis        111.3Marketing mix 4ps and 7ps        151.3.1Product        151.3.2Pricing strategy        161.3.3 Promotion strategy        171.3.4Place        191.3.5People        201.3.6Process        201.3.7Physical evidence        201.3.8The 4Cs        201.4Competitive strategy        211.5Implementation strategy        211.6competitive edge        221.7Cash flow analysis        23References        25Executive Summary        Rubi Styles intend to venture into the market of providing consumers with Dogs socks. The company has dumped the product as PawnShields. The main market segmentation is the middle income earning women and homes in California. The product will be sold in California before is rolled out in the global market. Both online and offline media will be used for advertising and promotion of the business. Rubi Styles expect to reach to the customers and alter their experiences and perceptions of the product through quality, originality, customization and personalization. Unique selling proposition will carry the sign of excellence and commitment. Rubi Style is the main shareholder of the National Bank of California. It expects to borrow a long-term loan of 90,000 to finances the design, marketing, and distribution of the product. The company will adopt absorption pricing technique where a pair of socks will cost $6.The amount is lower than that of the main competitors. Providing affordable prices, originality, quality, uniqueness and customization the company is expecting to achieve a higher competitive advantage. Other cash to run activities of marketing and distributing the PawnShields will be provided from the company petty cash book.1.0Introduction         Rubi Styles specializes in dog apparels and wish to extend its operations to include dog socks. The product name is PawnShields. Dogs are pets which are highly valued in the United States. According to 2008 statistics, 63% of the residents in the United States have more than one pet (James et al., 2004).It is predicted that the dog industry is likely to experience the exponential growth.(Martin & Formichelli, 2008).PawnShields will be first rolled out in California before reaching the global market. The products will be available through the online shop of the company and also at the premises in California. The online platform will also be used to reach the global market. The main aim of the company is to sell the PawnShields Socks at California before venturing in the global markets. Personalization and customization depending on the needs of the customers will brace the organization above close competitors. Pricing will vary depending on the customers specification; though the product will sell using absorption marketing. The company is targeting high-income earners women and children looking for luxurious dog socks.