Essay About Months Of Dispute And Indias Market

Walmart Case Study
Walmart has been trying to enter Indias market for quite a while now. But
after months of dispute, walmart is finally allowed to open its first ever
store in India. This move will potentially include for 10 more store to be
open throughout the Indian market over the next two years. But with the
way Indias market is set up (heavy restrictions and regulations on foreign
FDI inflow to prevent high competition with domestic retailers) India will
not be feeling the “everyday low price” business model that Walmart has
made so popular.The first store will open next month in northern india in
the city of Amristar. This outlet will sell mostly to vegetable vendors,
hotels, hostpitals, other companies and restaurants. They will not be
holding the usual Wal-mart brands.Walmart is known for squeezing the most
out of their suppliers and despite this being a sort of quiet approach in
entering India, industry experts expect the best. India is a nation of
retailers the market is valued at over $375 billion and is largely owned
by mom and pop shops. India has 12 million kirana(grocery) stores which is
the highest percapita in the world. Wal-mart isnt new to Indias market,
they have been relying on Indias textiles, home products and jewelry.Now
their mission is to remove any innefficiency in the supply chain and pass
along those low costs to their customers and in this case their customers
are the kirana stores.Some of the leading manufacturers in India like
Unilever