English Biscuit Manufacturers
Essay title: English Biscuit Manufacturers
English Biscuit Manufacturers (Private) Limited was established as a joint venture company in 1965 with the name of PEEK FREANS PAKISTAN LIMITED. In 1966 the UK sponsor company was renamed as Associated Biscuits International Limited (ABIL), while the venture was renamed to English Biscuit Manufacturers (Private) Limited, which stands to date.
EBM started manufacturing and marketing of world famous Peek Freans range in 1967 in order to provide Pakistani consumers with good quality, nutritious and hygienically packed biscuits.
True to its corporate claim of The Legend Leads, EBM led the biscuit industry in Pakistan for over 30 years by its pioneer ship in providing innovative and high quality biscuit tastes for every taste bud.
The trademark Pied Piper made its mark about 30 year ago, but it still remains in the hearts, minds and souls of the people through the variety and excellent quality of biscuits manufactured under its umbrella. EBM enjoys the distinction of being the first food company in Pakistan to promote biscuits as a “food between meals”.
EBM has been in the business of manufacturing and marketing branded biscuits in Pakistan for over 30 years. The brand name Peek Freans is a household name, and people blindly believe in the quality of the products made under this brand.
EBM is also the first Biscuit Company in Pakistan to have achieved ISO – 9001 Certification in correspondence with its Institutional Slogan The Legend Leads. The achievement also endorses companys firm commitment to high standards of quality.
MARKETING INFORMATION
PRODUCT LINE
Under the brand range Peek Freans the company today carries the largest variety of biscuit products including Marie, Gluco, Click, Sooper, Smile and Tiffin, to name a few.
ADVERTISING
On advertising front also, EBM and its subsidiary CFL set new trends and particularly developed classic and innovative concepts around the icon of Pied Piper which today is an integral part of all packaging.
EBM has always recognized, as a corporate philosophy, its moral and social obligation to associate itself with all such causes which promote national health and thus pioneered the concept of sports promotion in Pakistan which included first time live telecast of major International Sports events like Cricket, Boxing, Tennis, Hockey as well as regular sponsorships of sports tournaments for Scrabble, Golf, Bridge and Snooker. Company sponsored Bridge team known as Peek Freans has been countrys leading team and won national championships on numerous occasions while also represented Pakistan in International Tournaments. Apart from the above mentioned sports, the company has also participated in extensive social activities such as: Regular support for noble causes – the cause of special children. EBM sponsored Special Olympics held in 1999-2000 is one such example.
EBM Causeway – A road that connects the main city to the Industrial Area is another example of the Companys involvement in the social services. This route saves 10 – 15 minutes in driving time. Regular support to organizations like Fatmid, SIUT (Sind Institute of Urology and Transplant) and IBP (Institute of Behavioral Psychology), formation of the Pied Piper Club, which organizes various extracurricular activities and entertainment events for children, are some more examples.
EXPORT
EBM is also one of those companies which contribute to the national economy by means of earning foreign exchange through marketing and export of its products