Ryanair
Ryanair
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Here is a brief history of Europes first and largest low fares airline:
1985
Ryanair is set up by the Ryan family with a share capital of just £1, and a staff of 25. We launch our first route in July with daily flights on a 15-seater Bandeirante aircraft, operating daily from Waterford in the southeast of Ireland to London Gatwick. Ryanairs first cabin crew recruits must be less than 5ft. 2ins. tall in order to be able to operate in the tiny cabin of the aircraft!!
Passengers: 5,000
People (y/e): 51
1986
Ryanair obtains permission from the regulatory authorities to challenge the British Airways and Aer Lingus high fare duopoly on the Dublin-London route. Services are launched with two (46-seater) turbo prop BAE748 aircraft. The first flights operate in May from Dublin to London Luton. The launch fare of £99 return is less than half the price of the BA/Aer Lingus lowest return fare of £209. Both British Airways and Aer Lingus slash their high prices in response to Ryanairs. Ryanair starts the first fare war in Europe. With two routes in operation, Ryanair carries 82,000 passengers in its first full year in operation.
Passengers: 82,000
People (y/e): 151
1987
Ryanair acquires its first jet aircraft by leasing three BAC1-11 aircraft from the Romanian state airline, Tarom. The aircraft arrive on a full wet lease with Tarom providing all the pilots and engineers to enable Ryanair to operate the aircraft. With the arrival of these jet aircraft Ryanair increases its network with 15 scheduled routes from Dublin to Liverpool, Manchester, Glasgow and Cardiff, and opens up new routes from Luton to Cork, Shannon, Galway, Waterford and Knock in the West of Ireland.
Passengers: 322,000
People (y/e): 212
1988
Ryanair leases another three BAC 1-11 jets (6 in total) from Tarom, and leases a brand new ATR 42 turbo prop aircraft from GPA to service the smaller Irish regional airports. We launch 2 new routes from Dublin to Brussels (Mon-Fri) and a once weekly to Munich. Ryanair launches a business class service and a Frequent Flyer Club, neither of which prove particularly successful.
Passengers: 592,000
People (y/e): 379
1989
We lease two more ATR42 turbo props (3 in total) and use these aircraft to retire the small Bandeirantes and the old 748s. The fleet now comprises 6 x BAC1-11 jets and 3 x ATR42 turbo props. Due to continuing losses the business class product is abandoned and the Frequent Flyer Club closed.
Passengers: 644,000
People (y/e): 477
1990
After three years of rapid growth in aircraft, routes and intense price competition with Aer Lingus and British Airways, Ryanair accumulates £20m in losses and goes through a substantial restructuring. The Ryan family invest a further £20m. in the company, and copying the Southwest Airlines low fares model the airline is re-launched under new management as Europes first low fares airline. Ryanair now offers the lowest fares in every market, high frequency flights, moving to a single aircraft fleet type, scrapping free drinks and expensive meals on board but reducing the lowest fares from £99 to just £59 return. We launch an Easter weekend seat sale with fares of £59 return, and such is the demand that passengers queue halfway up Dawson Street for 3 days to get these lowest ever fares.