The project was conducted in Reliance Trends store at Nucleus mall to understand the functioning of the organization. By analyzing the store it is found out that nearly 80% – 85% people visit Reliance trends store of whole of Belgaum city. Out of which 60% – 70% people shop at store.
Most of the customers feel happy with the stores atmosphere and décor. Also the customer’s service is very good at reliance trends, as the staff is always available at the right time for the customers.
Majority of the customers visit reliance trends only during offers and festivals. The customers get to know about the offers at the store by word of mouth and by having a glance at the store when they come for a movie.
Among the people who visited the store were unaware of the offers availing at the store. Among those who were aware many of them did not visit or shop at the Reliance Trends store as their perception about the store was not good. This was clear by knowing the reason for not visiting the store and also not purchasing even after visiting the store.
Also every Saturday the games are played at the store with the employees which are a part of the organization. The games are recorded and sent to the head office. Every morning a meeting is conducted by the SM which tells about the target that has to be achieved at the present day, and also sale of previous day are discussed.
More promotion needs to be done about the store. Reliance Trends should establish itself as a brand which can be done only through heavy promotions because in today’s scenario to make consumer aware about the store promotion plays an important role in it. Most people are unaware of the offers at Reliance Trends, hence marketing or promotions can be done so that the people are aware of the offers and the conversion ratio in
In addition to regular operations, the store organizes games every Saturday for its employees, who are an integral part of the organization. These games are recorded and sent to the head office, possibly for evaluation or to foster a sense of camaraderie among the employees. This practice not only promotes team building but also provides an opportunity for the head office to stay connected with the store and its staff.
Furthermore, each morning, the store manager conducts a meeting to discuss the daily targets that need to be achieved. This practice ensures that all employees are aligned with the objectives and have a clear understanding of what needs to be accomplished for the day. Additionally, the meeting also serves as a platform to review the sales performance from the previous day. By analyzing the sales figures, the store can identify trends, areas of improvement, and potential strategies to enhance sales.
To establish itself as a recognized brand, Reliance Trends needs to focus on increasing its promotion efforts. In today’s competitive market, it is crucial for consumers to be aware of the store and its offerings. Heavy promotions can help create brand awareness, attract customers, and differentiate Reliance Trends from its competitors. By investing in marketing and promotional activities, the store can effectively communicate its unique selling points, special offers, and benefits to potential customers.
It is worth noting that many people are currently unaware of the offers available at Reliance Trends. This lack of awareness highlights the importance of marketing and promotions in reaching out to potential customers. By implementing targeted marketing campaigns, such as advertisements, social media promotions, and collaborations with influencers or fashion bloggers, Reliance Trends can effectively reach its target audience and increase the conversion ratio.
In conclusion, the store’s practice of organizing games for employees and recording them for the head office fosters a sense of unity and keeps the management connected with the store. The daily meetings conducted by the store manager help align employees with targets and provide a platform to review sales performance. To establish itself as a recognized brand, Reliance Trends should focus on heavy promotions to increase consumer awareness and enhance the conversion ratio. By investing in marketing efforts, the store can effectively communicate its offerings and attract more customers.
Reliance Trends, a retail store, currently faces the challenge of low customer awareness regarding its offers. This lack of awareness emphasizes the significance of marketing and promotional activities in reaching out to potential customers. By implementing targeted marketing campaigns, such as advertisements, social media promotions, and collaborations with influencers or fashion bloggers, Reliance Trends can effectively reach its target audience and increase the conversion ratio.
Marketing campaigns play a crucial role in creating awareness and generating interest among consumers. Through advertisements, Reliance Trends can showcase its latest collections, discounts, and unique selling points to capture the attention of potential customers. Social media promotions, on platforms like Facebook, Instagram, and Twitter, can further amplify the reach of these messages by targeting specific demographics and utilizing engaging content formats like videos, images, and interactive posts.
Collaborating with influencers or fashion bloggers can also significantly enhance Reliance Trends’ visibility among its target audience. Influencers possess a strong following and credibility in their respective niches, making their endorsement of the brand highly influential. By partnering with relevant influencers, Reliance Trends can leverage their reach and engage with potential customers who trust and value their opinions.
In addition to marketing efforts, Reliance Trends’ internal practices also contribute to its success. The store’s practice of organizing games for employees and recording them for the head office fosters a sense of unity and keeps the management connected with the store. This approach not only promotes a positive work environment but also helps maintain a strong connection between the employees and the management, leading to improved performance and customer service.
Furthermore, the daily meetings conducted by the store manager are crucial in aligning employees with targets and providing a platform to review sales performance. These meetings enable the store manager to communicate goals and expectations clearly, address any concerns or challenges faced by the employees, and provide constructive feedback to improve individual and team performance. This regular communication and feedback loop help ensure that employees are motivated, focused, and working towards the store’s success.
To establish itself as a recognized brand, Reliance Trends should prioritize heavy promotions to increase consumer awareness and enhance the conversion ratio. By investing in marketing efforts, the store can effectively communicate its offerings and attract more customers. However, it is important to ensure that the marketing campaigns are tailored to the preferences and interests of the target audience, as this will maximize the impact of the promotional activities.
In conclusion, Reliance Trends can overcome the challenge of low customer awareness by implementing targeted marketing campaigns and leveraging internal practices that foster unity and performance. By investing in marketing efforts and effectively communicating its offerings, Reliance Trends can establish itself as a recognized brand and attract a larger customer base.