Publicity
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What is Publicity? Well publicity is the Art of Attracting FREE public exposure making Ones self visible to the public eye now this may be a newspaper article mention in a magazine on radio or television interview or item its all free exposure none paid visibility that can illustrate a positive or negative image to the “general public”.
Now Im sure your saying to your self publicity sounds a lot like advertising, and youre wondering, whats the difference between Advertising and publicity? Well ladies and gentlemen advertising is the activity of attracting public attention to a product or business or “a band”, as by PAID announcements in the form of print, broadcast, or electronic media such as the internet, what can Publicity do for you? To really hit the nail on the head I would say Publicity provides important visibility. An article in newspaper or a story on radio or television will attract public attention and stimulate public interest and create awareness and build creditability for the cause youre promoting, then you and your organization can profit from this most important visibility Why attract publicity? One of the main reasons P.R professionals seek publicity and not advertising the significant word here is Creditability, publicity is regarded as more credible then advertising; to attract positive publicity requires establishing a good working relationship with the media.
This is of course easier said then done, your job as public relations professional is to provide the media with none biases information about your organization whether it is electronic or print with and you do this by furnishing them with a press release. Its what editors and reporters receive and read each day to make up there paper and decide what
Stories to use. Never attempt to lie to the media always be truthful it is imperative to be honest and open all it takes is one lie one cover up and your creditability is destroyed and in order for your creditability to be eradicated all that is needed is one nosey reporter trying to make a name for his or her self.
Weather the mass media has lost relative influence to other proliferating alternative communications vehicles or not the fact remains that securing positive publicity through the media still lies at the heart of public relations practice. Despite the growth of the internet and electronic media, print still stands as the number one medium among public relations professionals. Its no secret that as the internet and MTV generations have become dominant members of society newspaper readership has slipped in the United States and around the world, the worlds two biggest economies the United States and Japan both have experienced declines in readership as has the European Union.
The Right of Publicity prevents the unauthorized commercial use of an individuals name, likeness, or other recognizable aspects of ones persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion. In the United States, the Right of Publicity is largely protected by state common or statutory law. Only about half the states have distinctly recognized a Right of Publicity. Of these, many do not recognize a right by that name but protect it as part of the Right of Privacy.
The Value of Publicity Ð Even Bad Publicity
Copyright Щ 2000 by David E. Ross
I never heard of the Harry Potter books or their author J. K. Rowling until a movement began for banning the books from schools. Many others had not heard of them either until then. Today, the top three books on the New York Times best sellers list are Harry Potter books. Last week, they were also the top three on the Los Angeles Times best seller list; but this week, they dropped to positions 2-4. However, a Harry Potter book remains at the very top of the Los Angeles Times best seller