Essay About Environmental Factors And Xerox’S Current Situation

Principles of Marketing
University and College
Aug 2014 Session
Fall 2014
Principles of Marketing
Case Study Chapter 3 Question 2 And 5
CHAPTER 3: ANALYZING THE MARKETING ENVIRONMENT
Case Study 1 (a), 5% – Xerox: Adapting to the Turbulent Marketing Environment
What macro environmental factors have affected Xerox’s performance since the late 1990s?
(5 marks)
Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox?
(5 marks)
What macro environmental factors have affected Xerox’s performance since the late 1990s?
(5 marks)
Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox?
(5 marks)
What macro environmental factors have affected Xerox’s performance since the late 1990s?
(5 marks)
Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox?
(5 marks)
What macro environmental factors have affected Xerox’s performance since the late 1990s?