M-Commerce
Essay Preview: M-Commerce
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Contents
Part A: What is M-Commerce? 2
Part B: Terminologies & Standards 2
Part C: Features & Advantages of M-Commerce 3
Part D: Services 3, 4
Part E: Limitations of M-Commerce 4
Part F: Conclusion 4
Part G: References 5
What is Mobile Commerce?
M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs).
Simply, any e-commerce done through wireless devices (e.g. mobile phones) over any network especially the internet.
Some Terminologies & Standards Used in M-Commerce
Global Positioning System
A system of satellites and receiving devices used to locate positions on the Earth
Personal Digital Assistant
Its a handheld wireless computer.
Short Messaging Service
Enables us to send simple text messages.
Enhanced Messaging Service
Enables us to send simple melodies, images, sounds, animations and formatted text.
Multimedia Messaging Service
Enables us to send multimedia messages.
Wireless Application Protocol
It is an international standard for mobile internet access.
Smart Phone:
Internet-enabled cell phones
A combination of a mobile phone and a PDA.
GPRS:
General Packet Radio Service
One of the latest advancements in wireless data. It is used in GSM (Global System for Mobile Communications) for transferring data in packets.
Features & Advantages of M-Commerce
Mobility
Users can carry cell phones or other mobile devices anywhere.
Reachability
With a cell phone a user can be contacted anywhere anytime.
Convenience
These devices can store data and have advance features and are easy to use.
Instant Connectivity
Users can connect instantly and easily to the internet through their wireless devices anytime anywhere.
Location-Based Services
By knowing interests of a user sellers can send user-specific or location-specific advertising messages.