The Contemporary Hospitality Industry
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The Contemporary Hospitality IndustrySTUDENT: huang yan shuFin No: G1502227UIn take: BTEC 40Course Consultant: Felice koayIntroduction.1.1 what is hospitality and toursim industry？“Hospitality” comes from france hotel,It was meant to entertain the nobility in the countryside VIP villas, It is in southeast asia;hongkong;macao known as the “hotel”, In the chinese mainland called ”restaurant” ”guesthouse” ”hostels” Today,the denfinition of the hotel is varied,having an international standard hotel,First of all,have a comefortable and safe attractive to guests staying in the rooms,there are all kinds having to provide regional cuisine restaurant,conference hall as well as business,trade negotiations required modern conference equipment and office communication systems.swimming pool;GYM;shopping; Gift shops,and services,such as banks,post offices,bookstores,greenhouse,beauty salon etc.At the same time,we have a good quality staff,to provide customers with first -class level of service.today hotel international is called”tourism industry”. So hotel should have the following conditions: <1>A perfectly well-known and equipment by the government standard building. <2>provide accommodation,catering and entertainment service. <3>profit,asking for reasonable profitTourism industry,by virtue of tourism resources and equipment,specialized or mainly engaged in entertainment,provide transportation,sightseeing,accommodation,dining, shopping,entertainment and other six integrated industry,tourism businesses have three parts components:toursim,transport industry and hotel and lodging industry,bu represented. Within the toursim industry is resourece,tourist facillities as a condition of providing services to toursim and tour industry. Meaning the definition of toursim is two divided:need for research,practical needs.[1]1.2 what is singapore tourism industry?  Singapore is the world’s torist destination due to its diverse cultures, traditions and hospitality of one of the most sought after. Tourism in Singapore is a major contributor to the economy and industry, attracted 11,638,663 visitors in 2010, the total population is more than twice Singapore. Tourism revenue(TR) 2011 annual emission at US $22.3 billion registered 18% year on year growth. Tourism revenue(TR) in the first quarter 2012 conducted for the estimated US $5.8 billion registered an 8% increase over the same period last year.  Asia in 2011, remains a strong tourist market, to promote the total international visitor arrivals of 76%. IVA for the first quarter of 2012 remained at nearly 3.6 million, repesenting 15% growth over last year. Does not include sightseeing and entertainment expenditure, Indonesia(S $ 704 billion in US dollars), China(S one hundred million $ 658), India(S $ 267 mil US), Australia (S $256 million US dollars) and Japan (S $ 232 mil US) Singapore the top five markets generated Q1 TR 2012. The hotel industry has turned to the strong performance in 2011, gazetted hotel room revenues for 2011 are estimated at US $ 2.6 billion posted growth of 28% compared to 2010, international operators continue to expand its foot print in Singapore, but local players took the limelight with a new hotel opened in 2011, about 97% is managed by the local operators. Existing local groups through the introduction of new brands to expand their business. All accommodation options all this leads to tremendous diversity and value.[2]
1.3 Types of ownership in operating the hospitality businessSole proprietorship  Owned enterprises (sole proprietorship), that is invested and managed his own possession and control of business risks borne by individuals and businesses to enjoy all operating income. Natural person enterprises.Individual proprietorship business licenseIndividual proprietorship business license The oldest and simplest form of business organization. Mainly prevalent in the retail industry, handicrafts, agriculture, forestry, fisheries, services and family workshops and the like. Owned enterprises in many parts of the world need not be registered with the government. Under this system, a very simple business arrangement, such as hawkers and nanny legally belongs owned enterprises. Even temporary economic activities, such as sale and purchase transactions between individuals in accordance with the law on the treatment-owned enterprises. Usually in order to facilitate law enforcement activities, the Government will require some kind of registration owned enterprises, such as restaurants registered in order to facilitate health checks. Another reason is the registered trademark owner has the right to use the names of individual corporate brands such as “Johns Hotel”, but the law generally requires owners to register names of other brands to avoid a trademark dispute[3]Franchise Franchise (Franchise) means a franchise owner in the form of the contract, allowed franchisees compensation for the use of its name, trademark, proprietary technology, and product management experience in operations and other business activities of the business model. The franchisee allowed to use all or a common trademark, trade name, corporate image, work procedures controlled by the concessionaire and the like. But with their own investments or considerable part of the business by the franchisee himself.[4]advantages:Business use franchising to implement large-scale, low-cost expansionFranchise business operating its management advantages and welcomed by customersGet multifaceted support. Franchisee can obtain a wide range of support from the franchise providerA symbol of sharing economies of scaledisadvantages:1.It is because of the concessionaire itself, so that franchisees receive a sound, robust operating system. However, because of this, the franchisee is difficult to change this business model to adapt to various changes in market policies. In addition, due to the different needs of consumers in various regions, it is difficult to franchise anywhere sustained advantage