Essay About 3Chapter 1Company History                                                             P And Business Economicsutrecht Universityjet De Graeff

Strategy and Management
Strategy and Management
[pic 1]Strategy and Management  A Case Study on Unilever and Procter & GambleMalou Goedman (xxxxxxx)BSc Economics and Business EconomicsUtrecht UniversityJet de Graeff  (xxxxxxx)BSc Economics and Business EconomicsUtrecht UniversityWillem-Jan Kemperink (xxxxxx)BSc Economics and Business EconomicsUtrecht UniversityJan Kreumer (4033833)BSc Economics and Business EconomicsUtrecht UniversityFabienne Ouwehand (xxxxxxx)BSc Economics and Business EconomicsUtrecht UniversityLars van der Ridder (xxxxxxx)BSc Economics and Business EconomicsUtrecht UniversityInhoudsopgaveIntroduction                                                                             p. 3Chapter 1Company History                                                             p. 4 – 5Business model                                                             p. 5 – 6 Business Environment                                                            p. 6Company Structure                                                             p. 7Financial Performance                                                p. 7-9Chapter 2Business Models                                                               p. 10 – 14Chapter 3Coping with a financial crisis                                                    p. 15 – 17Chapter 4Global trends                                                                    p. 18 – 26Chapter 5SWOT-analysis                                                             p. 27 – 30Conclusion                                                                                    p.Bibliography                                                             p. IntroductionChapter 1Company HistoryP&G, short for Procter and Gamble, is an American multinational consumer goods company. P&G products include personal care products, cleaning agents and pet food (Sewell, 2009). A number of major brands of P&G are Gillette, Pampers and Olestra. Twenty-six of P&G brands have more than a billion dollars net annual sales. The company operates over almost the entire world (Cincinnati News.Net., 2014). When William Procter and James Gamble established themselves in a business in 1837, a new company was born that carried their names. In 1879 P&G launched it’s first branded product, Ivory Soap. From that moment the company began to build factories on various locations in the United States as demand was increasing. In the early years of the 20th century a number of new products and brand names were introduced  and the company moved into other parts of the world expanding into new areas (Marketing Docter Blog, 2008). Many new companies were acquired over time starting with the company Thomas Hedley Co in 1930. In January 2005 P&G announced the largest acquisition in their history, agreeing to buy Gilette in a $57 billion deal (Isidore, 2005). In 2014 P&G decided to cut out hundred brands from its arsenal over the next two  years and to focus on the remaining eighty brands. This decision is part of a strategy to further improve the company’s financial performance (Abrams, 2014).