The Millenials
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The MillenialsMillennials are the generation born between 1982 and sometime in the early 2000’s.This generation is mainly characterized by a quiet centralized vision of myself: also known as the “Me, Me, Me Generation”.  Very influenced by the technological evolution and the major  role it has in this generation, the perception of what really matters in life like our values, attitudes, concern with the others around us and around the world becomes a bit loss in the sense of which we grow. People that belong to this nucleon are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation. They are history’s first “always connected” generation.Millennials grew up in an electronics-filled and increasingly online and socially-networked world. They are the generation that has received the most marketing attention. As they are so involved in this new  “cyber world” of which Instagram, Twitter, WhatsApp, Snapchat and many others are part of, it has two consequences in their lives: firstly the centralization in themselves and secondly the disregard of a world that needs them to be served.  But this personality that characterizes this generation also has a positive perspective: coupled with the socially minded millennial comes their desire to be creative. Millennials have developed into a group that wants to work on new and tough problems, and ones that require creative solutions. They seek a challenge and do not want to experience boredom.
Also giving the fact that Millennials grew up with computers, the Internet and the graphical user interface (GUI) and the familiarity they have with all these tools makes them adept at understanding interfaces and visual languages. They tend to adjust readily to new programs, operating systems (OS ) and devices and to perform computer-based tasks more quickly than older generations.SnapchatThe main tool used by this social network is the filter. And the filter has many ways to be interpreted: with the aim to hide some imperfection or weakness they do not want to face themselves and the others in relation to them. However it is important to recognize that we fail and we are not always as perfect as we wish but that is the main challenge of life: to have the willingness and power to overpass our weaknesses and  see it as growth and learning. And this is a skill. Something we learn in order to perform a task or a couple of them: a mental ability.