Essay About Various Documents And Times Mortgage Service Flyer

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This report reviews various documents – business letter, promotional
letters, informative leaflets, spreadsheets and websites. In this
report, I intend to highlight the various aspects of each document
reviewed, pointing out mistakes and suggesting possible improvements.
Parameters I will be looking at in each of the documents are the
documents type, purpose and intended audience; language tone and
style; layout and structure; ease of understanding – content and level
(specialised or clearly explained); spelling, grammar and
typographical errors and graphical content. I will then summarise any
errors identified and suggest possible improvements in my conclusion.
Ten documents will be reviewed, some issued for this report and some
from personal research. Documents that are of similar nature will be
compared against each other, resulting in a conclusion of what is more
effective and how to combine the best elements to form a good
document.
2.0 Documents
Here are the documents I have used and their sources –
* 3.1 a – SAGA Home and Motor Insurance flyer – Daily Newspaper
* 3.1 b – Dimplex Installation and Operating Instructions – Issued
for course
* 3.2 a – The Times Mortgage Service flyer – The Times Newspaper
* 3.2 b – 1066 Pianos Cambridge advert – Issued for course
* 3.3 a – Grasslands Nursery business letter – Grasslands Nursery
* 3.4 a –
* 3.4 b –
* 3.5 a – Art of Siam Menu – Art of Siam Thai Restaurant
* 3.5 b – HarperCollins order invoice – www.harpercollins.com
3.0 Leaflets
3.1 a – SAGA
3.1 a i – Purpose – A flyer to advertise SAGA home and motor
insurance. The flyer contains all the necessary details of the
services on offer, so it is clearly intended to promote SAGAs
services. In circling this flyer, SAGA hope to get more consumers
using their services, thus increasing their market share and turnover
– advertising is a key factor in business growth. To achieve their
goals, SAGA must ensure that the flyer contains all the correct
information and that it is presented in a pleasing way.
3.1 a ii – Content – The front of the leaflet has the title across the
top, with a brief introduction about what the leaflet contains, then
there is a colourful illustration underneath. This is likely to draw a
persons attention to the leaflet, so that they will read it.
Underneath that is a statement saying how many people already use
their service and a logo to say they have won the Consumer Finance
Awards 2002. Straight away, people seeing this will be drawn to using
the service.
On the other side, there is information on the home and motor
insurance services. This includes all of the things on offer, the
special services and extras available and contact details. These phone
numbers can be used to obtain more information about the service, as
can the coupon at the bottom of the page, which can be filled in and
sent by post.
3.1 a iii – Layout and Structure – The information on the back of the
leaflet – motor and home insurance – are clearly separated to avoid
confusion, with the phone numbers underneath each. The information
itself is in clear bullet points, stating what the services offer, the
extras available, etc.
3.1 a iv – Language/Tone – The language on this leaflet is not simple,
but not at all difficult to understand. This indicates that the
service is being aimed at the average person, to cover a wide range of
the 50+ markets. The tone is not formal, as not to make it daunting,
but it isnt exactly conversational either. The tone of the leaflet is
informative, but in a more relaxed kind of way. This is more likely to
appeal to the older generations, which is who SAGA provides their
service for.
3.1 a v – Clarity/Ease of Understanding – The clear layout enables the
reader to easily take in the information and understand it. The light
and informative tone gets this information across without
overcomplicating it, so it is very easy to understand.
The text is clear and easy to read and the contact details on the form
stand out. The form is laid out clearly and simply for ease of filling
in, thus making the service appeal