Essay About Majority Of These Ads And Lot Of The Ads

Grammys Commercials
Essay Preview: Grammys Commercials
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List of advertisers for first hour of the Grammy’s
Sponsors are L’Oreal Paris target and Bristol Meyers Squibb
First was L’Oreal preference by L’Oreal Paris
Chevy Malibu — built to last
Heineken — liquid gold
Carnival — the fun ship
Veramyst — the power of one seasonal allergy relief
Wachovia — way 2 save
Target — everybody is a star
Ronald McDonald charities
Crest white strips
Blackberry pearl from sprint
Slim fast —
Prudential – find your path
Chevy Malibu — built to last built to love
Tmoblie share more
Chevy impala with on star — chevyoffers.com
Plavix — clot medicine
Target — john legend new cd only avail at target
E trade
Chevy Malibu — built to last built to love
Heineken
L’Oreal — skin genesis skin products
List of advertisers during the hockey game
SpeedStick
Airline tickets through Northwest Airlines
NHL Center Ice package for TV
Dunkin Donuts
Comcast
Chase
Mcdonalds
During the Grammy’s
These were all the commercials within around the first hour of the Grammy Awards 2008. The majority of these ads were targeted towards a family atmosphere, yet they applied to all ages and all types of people. I felt that a lot of the ads were geared towards a shopper in the household-such as a mother figure. The ads, at the same token could also be thought of as being for middle aged men, like Heineken, because they did not use Heineken Light or similar to possibly appeal to younger women. Other ads such as the Chevy Malibu could be thought of, as targeting a young girl who wants a new car out of high school, yet could be an inexpensive way of transport for a man in his forties. The blackberry pearl is more of a phone designed for a play-not-business angle. This might be for everyone but men, yet it is not directly discriminatory towards men. Age seemed to be a contributor in ads such as The Slim fast commercial, which was a smart way to make men think that they might need this product. This ad seemed more fit for woman of all ages, but men of aging ages — not necessarily young men. Although, it does lean more towards women or people constantly looking to find the best fix for a weight problem (usually isn’t men), men can still think of Slim Fast as being something they can take, versus let’s say LA Weight Loss or Tampax, indefinitely. The drawing of the parallel during the Grammy’s seemed very broad and un-specific, perhaps due to