Sweet Potato
INDUSTRY Sweet Potato as one of the leading crops in the country that is a non-seasonal vegetables and easy to grow and has an abundant supply in the market here in the city. Farmers in this kind of root crops are less motivated and are living in the deepest ground of poverty for their crops are purchased for a penny priced dealings, for wholesaler primarily prefer to buy other vegetables commonly sold in the market. Therefore, Sweet potato is at the bottom of their list. Our groups would want to introduce “Kamote Cupcakes” in the market because our group envisioned putting up stores highlighting Sweet Potato in every product for we can create pies, jam, bread and other delicacies especially various types of cakes with the Sweet Potato making its industry much broader and in turn will array as one of the most excellent food products.
Kamote Cupcakes wants to distress the purchasing influence of most of the Filipinos as it is offering an affordable price and addressing health and wellness trends in our product offerings. At all ages is the target market of Kamote Cupcakes, professional or not, male or female and people of different walk of life. One of our target markets is the parents because they can influence the children to consume and choose Kamote Cupcakes as a tasty snack treat and most especially the people within a healthy lifestyle.