Walmart Swot Analysis
Walmart Swot Analysis
SWOT Analysis Wal-Mart.
Strengths.
Wal-Mart is a powerful retail brand. It has a reputation for value for money,
convenience and a wide range of products all in one store.
Wal-Mart has grown substantially over recent years, and has experienced global
expansion (for example its purchase of the United Kingdom based retailer
ASDA).
The company has a core competence involving its use of information technology
to support its international logistics system. For example, it can see how
individual products are performing country-wide, store-by-store at a glance.
IT also supports Wal-Marts efficient procurement.
A focused strategy is in place for human resource management and development.
People are key to Wal-Marts business and it invests time and money in
training people, and retaining a developing them.
Weaknesses.
Wal-Mart is the Worlds largest grocery retailer and control of its empire,
despite its IT advantages, could leave it weak in some areas due to the huge
span of control.
Since Wal-Mart sell products across many sectors (such as clothing, food, or
stationary), it may not have the flexibility of some of its more focused
competitors.
The company is global, but has has a presence in relatively few countries
Worldwide.
Opportunities.
To take over, merge with, or form strategic alliances with other global
retailers, focusing on specific markets such as Europe or the Greater China
Region.
Essay About Wal-Mart And Worlds Largest Grocery Retailer
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Latest Update: June 9, 2021
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