Analysis of Philips Lightning
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Content
INTRODUCTION
THE SCOPE OF PHILIPS: �HEALTHCARE’, �LIFESTYLE’ AND �TECHNOLOGY’
I. THE ORGANISATION
A. ORGANISATION PROFILE
existing strategy
legal form
size and structure of the organization
value of the product and / or service for the customer and products and services offered
the market
financial position
external communication
B. COMPANY ANALYSIS
identity of the organisation
analysis of internal processes
II. THE BRANCH OF TRADE
A. ANALYSIS OF THE EXTERNAL ENVIRONMENT: THE BRANCH OF TRADE
competition-intensity/ negotiating power within the industry column:
five-forces model by Porter
supply chain
trends and developments
list of threats and opportunities
B. ANALYSIS OF THE SOCIETAL ENVIRONMENT
Stakeholder
trends and developments in the societal environment :
RESOURCES
Introduction
the scope of Philips: �Healthcare’, �Lifestyle’ and �Technology’
In a world full of technology Philips needs to touch every aspect of a regular customer: Healthcare, lifestyle and technology. Philips focus on the overlapping area of these 3 aspects.
Philips believes in the combination of consumer insight and technology. That’s why they are in the lead position to deliver the kinds of solution that will delight consumers and customers.
Philips also aim on new product/service groups in the areas where the domein converge.
I. THE ORGANISATION
a. organisation profile
existing strategy
A vision is a clear picture of what you want to achieve. Philips vision is to produce products that always put the customer first. The challenge facing Philips, therefore, is to better understand what people really need.
Philips whant to create a position to comfort and straightforward the technology relationship with the customers.
It believes that somewhere along the way the promise of the Technology Revolution to make our lives easier, simpler and better is not being delivered. In the last years the technology become more complex with more and more buttons. Therefore Philips wants to offer the solution to simplifying there products. This way you don’t need to go through the huge manual.
legal form
Koninklijke Philips Electronics N.V., a company organized under Dutch law (the �Company’), is the parent company of the Philips Group (�Philips’ or the �Group’). The Company, which started as a limited partnership with the name Philips & Co in 1891, was converted into the company with limited liability N.V. Philips’ Gloeilampenfabrieken on September 11, 1912.
On May 6, 1994