Essay About Delivery Tips And Steps                             Ifim

Ethos, Pathos, Logos: 3 Pillars of Persuasion
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Presentation Secrets in 12 Steps                             IFIM – July 2015                         CONCEPT HANDOUT                                                                                        ETHOS, PATHOS, LOGOS: 3 PILLARS OF PERSUASIONEthos is an appeal to ethics and it is a means of convincing someone of the character or credibility of the persuader.Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response.Logos is an appeal to logic, and is a way of persuading an audience by reason.                              How to Improve Ethos — During Your SpeechShow you are one with your message by relating your experiences on the topicUse language familiar to your audience Use visuals/examples which resonate with your audience  Choose quotations and statistics from the right sourcesConvey Enthusiasm And Emotion                                How to Convey Pathos — During Your SpeechSelect Points with Emotional PowerChoose Words which Add Emotional EmphasisUse Rich Analogies and Metaphors: Tell Stories: Use Humour: Connect through Visuals                            How to be understandable — During Your Speech         1. Emphasize the points of most value to audience: 2. Use real examples, real facts and case studies:  3. Use facts and statistics and cite source:  4.  Use plain language:  5. Be explicit: 6.Trace sequences or processes in order: 7. Use diagrams: 8. Use charts:  9. Leverage audience ‘commonplaces’: 10. Address the opposing point of view, and refute it:                                DELIVERY TIPS FROM THE GURU – STEVE JOBS                                      Tip #1: Start With Paper, Not Power point   Tip #2: Tell Your Story In 3 Acts. – Stick to the Rule of 3 ,  “Why should I care?”  From there, they focus on answering the question, “How will this make my life better?” and finally, they spell out “What action do I need to take now?”Rule of 3 for Body of Presentation: Organize the middle or the body of the presentation by choosing three main ideas. Each of the three main ideas are then supported via a variety of evidence (which could include stories, examples, statistics, analogies, comparisons etc.).                            Rule of Three for Phrases, Sentences, and Words: “We can save our oceans, save our planets, save ourselves.”-TIP #3: A Picture Is Worth 1000 Words.TIP #4: Emotions Get Our Attention. Make sure your presentation content goes beyond pure “facts.” Triggering audience emotion is a guaranteed way to increase retention and impact of your core message. TIP #5: Single Line Idea Descriptions : We help Small companies close BIG Deals!  – Management ConsultantsTIP #5: Make numbers meaningful : Jobs frequently used metaphors and analogies to bring meaning to numbers — for instance, when he described the iPod as “a thousand songs in your pocket” instead of “5GB of memory.”  TIP #6: Ditch The Bullet Points.                  TIP #7: 10 / 20/ 30 Rule: A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.    TIP #8: Rehearse Like Crazy.                                               PRESENTATION PROCESSSTEP 1STEP 2STEP 3Know the Purpose – Audience Action/   Audience expectationsKnow your Audience – Build an Audience ProfileBrainstorm, Gather, Collate Information, Process    Ethos, Pathos, LogosSTEP 4STEP 5STEP 6Choose 3 points and their support Build a framework for Body around the 3 pointsSelect Hooks for Body content – source visuals for slidesStep 7Step 8Step 9Write out Body Script, prepare Slides with Visuals / Audio / Video etc.Organise your Body with TransitionsIdeate on your Attention Grabber opener, hooks and Memorable CloserStep 10Step 11Step 12Write out Opener and Closer Script with slidesRehearse, rehearse, rehearse – work on non verbals, learn up scriptAnticipate Audience Questions and prepare notes                                   Calm your nerves and present to Audience