Casino Effect
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Proposal for a new slot hall
Apparently, a massive matrix of slot machines might be the most historical and distinctive scenery in a magnificent casino. According to data, slot machines constitute about 70% of the average casino’s income. It’s true today as it always was. Due to nutritious gambling environment as well as booming competitors like Mocha, the slot machine industry is highly competitive in Macao nowadays. ComebetЮ defines itself by creating a differentiated experience capitalizing on personalized services and provides “a feeling like no other”.
Theme: “more than GAME, make it part of LIFE”
Gambling is about routine and repeat by blood. While at ComeBetЮ, slot machine is no longer simply about inserting money and stuck in the endless way of pursuing jackpots. Instead, we put an emphasis on letting players get involved and enjoy. Getting rid of the noisy environment and annoying atmosphere, we offer creative hardware equipment together with enhanced software supplements to ease every tense nerve of our customers, therefore, make them feel relaxed. We believe this wholly-fresh experience will impress customers and leads to a good start of our business.
Name: ComeBetЮ
ComeBetЮ, cooperating with the famous beverage brand ComeBuyЮ, aim at modernizing the traditional slot market and provide “a feeling like no other” for all customers. At ComeBetЮ, free beverage offered is no longer traditional orange juice or flat coffee. Instead, we provide an exclusive signature blend of ComeBuyЮ beverages. The main reasons for cooperating with ComeBuyЮ are listed below:
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Refer to Survey #11 #12 #23 Free beverages, mainly coffee, coke or juice, are a natural tradition in casinos. Especially at Mocha, there is a well designed Mini CafД© with selected coffee categories. However, coffee is unable to meet the requirement of providing good health. Regarded as the Eastern Starbucks, ComeBuyЮ uses only preservative-free ingredients and imports three top classes’ teas of the world. Rather than worry about a surplus of CO2 or undesirable caffeine, customers feel relaxed by enjoying the fragrant tea drink. It’s ComeBuyЮ’s the healthy way of life that sets ComeBetЮ’s service apart.
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Refer to Survey #infor session, most slot machine players are younger people, including young professionals, tourists, business travelers and college students as well. Instead of Baccarat, Roulette or Sic Bo, slot machines become their first option because it’s “user friendly”, easy to begin, and the newly launched video poker machines make them feel fresh and trendy. The fashion-conscious group of people is probably queuing outside a ComeBuyЮ Store. Therefore, our distinctive beverage promotion is especially attractive to our target customers.
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Refer to Survey #14 A creative name speaks loudest for a brand. ComeBetЮ, similar with its partner ComeBuyЮ, will benefit from the good reputation that ComeBuyЮ has earned in beverage industry. On the other hand, casino drink is an effective and efficient promotion method for ComeBuyЮ to open up an ongoing development. It’s a double-win strategy for both companies.
Slogan “a feeling like no other”
In order to gain a comparative advantage in the heated market, ComeBetЮ is dedicated to personalize its services, provide customers a differentiated experience, therefore, create “a feeling like no other”.
Key ingredients for attracting customers
Specialties serve for “a feeling like no other” are listed below:
A flavorful drink like no other
As mentioned above, people may get bored with the normal drinks. Going without caffeine and CO2, ComeBetЮ offers flavorful and bright ComeBuyЮ tea drinks. These delightful drinks are welcome companions throughout your pursuing for Jackpot!
A fantasyland like no other
Refer to Survey #19 #20 #21 #22, male players tend to go to huge casinos nowadays. This phenomenon leads to an increasing proportion of female players, which are defined as our main target consumers. Besides healthy drinks, theme slot machines and no-smoking area weight more as our promoting strategy. There are low level or slant top slop machines include specially designed stool for them. The stool may be in the shape of Cinderella’s pumpkin carriage, Winnie the pooh’s honey jar, or sleeping beauty’s mini castle. Other settings of the slot machine coordinate with the stool theme, too. Ex, for Snow White theme slot machine, the symbol on each reel is one of seven dwarfs and the shape of candle is her poison apple.
The fantasyland is dedicated to the women players who believe that when you wish upon a star like a princess, your dreaming jackpots come true.
A progressive jackpot like no other
Our slot machines are linked together in a way that allows a group of machines to offer a particular large “jackpot”. Each slot machine contributes a small amount to this progressive jackpot. There is no upper limit for jackpots! In other words, the more you invest, the more you gonna win!!
A “middleman plan” like no other
“Middleman plan”, as the term suggests, is to benefit by introducing friends to join free memberships in “ComeBetЮ slot clubs”. Members are required to use a card inserted into the slot machine, to allow us track the players’ action.
For each newly-introduced member, middleman will be returned a small percentage of money in form of “comps” or cash back. The cash back will be inserted to the card and used for next play in a specific period of time.
A visible payout percentage like no other
Theoretical payout percentage varies from 82% to 98%. But in general, few casinos