Terracog Global Positioning Systems: Conflict and Communication on Project Aerial
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Assignment 1TerraCog Global Positioning Systems: Conflict and Communication on Project AerialA report submitted toProf. Rohini PatelIn partial fulfilment of the requirements of the courseWritten Analysis and Communication- IByChettipalli Mani VenkateshSection ARoll No. 1911068On07-07-2019[pic 1]Memo:To: Emma RichardsonFrom: Mani VenkateshDate : April 11, 2008Subject: Review on pricing and launch date of Project AerialHello,This report contains various details regarding the recent conflict between the inter department teams concerned with Project Aerial and its price point and launch date. Please find the details regarding it in the section below. Thanks and Regards,Mani VenkateshOne
For this to happen they should focus entirely on launching Aerial on time by pricing it according to Ed Prior, which is at $425. Their first and top most priority must be to gain customer confidence and then strengthen their current customer base without focusing much on profits. That would give them a sufficient window to redesign Aerial, improve the manufacturing process and cut production costs wherever necessary. Meanwhile Emma Richardson can also workout on ways to reconfigure the coordination between the design and production teams for a smooth and efficient functioning of the company as a whole.Situation Analysis:TerraCog, a private company, has built a reputation over the years for its well-crafted Global Positioning System (GPS) and fishing sonar equipment. Its GPS products are specifically targeted at hunters, hikers, campers, cyclists and other such outdoor enthusiasts.Earlier the company was not skeptical about being first to the market and lagging in terms of technological innovation because it primarily focused on improvising the quality of its products and effectively addressing its customer needs. But that changed after the third quarter of 2006 when Posthaste, a new competitor, had unveiled a GPS prototype called “BirdsI” that displayed satellite imagery which was an improvement on the conventional graphics offered by the rest of the industry. Though it had a visual appeal, TerraCog was not impressed with its performance in terms of accuracy and reception quality and therefore dismissed its concept. But on the other hand, a number of key buyers and product reviewers found it to be a captivating innovation.