Essay About Global Brands And Battle Of Products

Global Branding
Essay title: Global Branding
Table of contents
CONTENTS
Page No
Executive Summary
The Evolution
-Global Brands and Globalization
Why Branding?
-Brand : Meaning
-Brand Equity
-Aspects of a Good Brand
– What makes brands great?
– What makes brand leaders lose their way
Why go global?
– Going global: the risks
– What principles govern and guide global brands?
– Global branding versus local marketing
Strategic Planning Cycles for Brands
The Brand Environment
– Factors that influence the brand
The Global Brand Proposition Model
-The internal analysis
-The external analysis
-Using the Model- a Road map
Top Global Brands
Global Branding- The future
-Global Strategy
-Global Creativity
-Global leadership
-Conclusion
Final Words
References
Appendix
Executive summary
According to the 4th law of the now classic ‘The 22 Immutable Laws of Marketing’ by Ries and Trout, marketing is not a battle of products but of perception. Consumers don’t just buy a product for its attributes. They buy it for the experience, value and the emotional benefit that the particular product provides. The product might be as good as, or better than, the competitor’s; but as long as the consumer perceives the product to be not superior or not different from others, the product can’t become successful.

And the only way a marketer can differentiate his or her product from its competitor is by Branding it; by giving it a distinct identity.
And in this age of merging markets, falling