Essay About Purchase Intention Of Smartphone And Instant Messaging

The Factors That Affect on the Purchase Intention of Smartphone Among Year 3 Engineering Entrepreneurship Students
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University Malaysia Perlis (UniMAP)
School of Business Innovation and Technopreneurship (PPIPT)
YEAR 3 SEMESTER 1, 2016/2017
BFT 318 RESEARCH METHODOLOGY
RP52 – ENGINEERING ENTREPRENEURSHIP
PREPRARE BY:
NAME MATRIC NO. GROUP
CHAN XU MAN 141223414 21D
JESSLYN AW SUE MING 141222161 21D
LEE SHI YEN 141223620 21D
SIM PEI THENG 141222283 21D
SOH HUI EN 141223629 21D
SUBMISSION DATE : 9 DECEMBER 2016
PREPARED TO : DR. UMNI NAIEMAH SARAIH
TABLE OF CONTENT
No. Content Page Number
1. Chapter 1
1.1 Introduction
1.2 Problem Statement
1.3 Research Questions
1.4 Research Objectives
1.5 Significance of Study
1.6 Scope of Study
1.7 Definition of Key Terms
1.8 Summary of Chapter 1
2. Chapter 2
2.1 Literature Review
2.2 The Concept of Dependent Variable
2.3 The Concept of Independent Variable
2.4 The Relationship Between DV and IV
2.5 Theoretical / Conceptual Framework
2.6 Research Hypotheses
2.7 Summary of Chapter 2
9-18
11-14
14-15
16-18
3. Chapter 3
3.1 Methodology
3.2 Pilot Test
3.3 Research Design
3.4 Instrumentation and Measurement
3.5 Data Analysis Procedure
19-27
20-22
22-25
26-27
3.6 Summary of Chapter 3 27
4. Chapter 4
4.1 Response Rate
4.2 Description of Study Sample
4.3 Reliability Test
4.4 Inter-Correlation between Variable
4.5 Regression Analysis
4.6 Results of Hypothesis Testing Summary
4.7 Summary of Chapter 4
28-38
28-31
31-34
35-36
5. Chapter 5
5.1 Discussion of Research Findings
5.2 Implication
5.3 Limitation of Research
5.4 Suggestion for Further Research
5.5 Final Conclusion
39-42
39-40
41-42
6. References 44-46
Chapter 1
1.1 Introduction
With the advancement of science and technology, information developed,
smartphone gradually become a part of life tool for people around the world.
Nowadays, technology has been improved on how smartphone function. Smartphones
are not only able to communicate with each other anytime, anywhere, and the
smartphone have variety of functions, such as: cameras, games, internet, watching
movies, listening to music and so on.
Smartphones can enhance on how people communication with each other
because instant messaging and social networking features on the smartphone have
real-time capabilities that help us stay in touch with friends and family and build
closer relationships. In addition, smartphones can break the boundaries of the region,
narrowing the distance between people. Instant messaging programs such as
Whatsapp and Wechat on smartphones allow people to make video and voice calls
with friends and family for free. People can use these function to break the
geographical restrictions, and real-time interaction with friends and family, in order to
maintain relationship. Smartphone have enhancing people lifestyle, made life easier
and more convenient, especially for young adult, they can update their status in real
time