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SCHOOL OF MANAGEMENT, INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY
COURSE TITLE: CORPORATE STRATEGY (MG 655)
Course Type: M.Mgt, Compulsory Course. Credit : 2004
Batch : 2005-07 Year : 2006-07 Semester : Third
Course Instructor : Prof. Atanu Ghosh
The objectives of this course are to:
appreciate current issues in emerging business environment and strategic responses of
Global/Indian companies.
understand and appreciate an integrated view of all functional areas of management
develop skills in formulating and implementing integrated strategies
provide an exposure to the nature of strategic management in different types of
organizations
Detailed Schedule:
Topic : Corporate Strategy : an Introduction
Session 1 : Case: Competition in the bottled Water Industry , C-70, Text Book 1
Read : (i) Chapter 1 of Text Book 1
(ii) “Strategic Intent” by C.K.Prahalad, HBR, May-June 1989
(iii) Has India Inc failed in playing the leadership role? by Krishna Kumar,
Vikalapa, July -Sept 2003, pp1-14
Topic : The Firm ,Its Environment and Industry Structure
Session 2: Case : Kentucky Fried Chicken and the Global Fast Food Industry ,C203-224,
Text Book 3
Read: (i) Chapter 3 of Text Book 1.
(ii) Scanning the periphery. By George S Day, HBR, Nov 2005 pp 135-148
(iii) Firms level competitiveness in select Indian Industries by Ajitabh
Session 3: Case : Indian Banking Sector : Challenges and Opportunities.
By K.V.Kamath, S.S. Kohli, Ranjana Kumar, Vikalpa, July -Sept 2003,pp83-99
Read : (i) Chapter 6 of Text Book 2
(ii) Competitiveness: an empirical study of Indian Software industry
by Prof. H.K.Shee, Prof. K.Momaya and Prof. D.K.Banwet
(iii) Capital Versus Talent, the battle thats reshaping. By Roger L Martin
and Mihnea C Moldoveanu, HBR, July 2005, pp36-41
Topic : Market oriented Strategic Planning
Session 4: Case: Reva
Read: Chapter 1, 2 of Text Book 1
Creating New Growth Platforms. By Donald Laure, HBR, May 2006, pp80-90
Topic : Competences and Strategic Capabilities
Session 5: Case: The Salim Group : The Art of Strategic Flexibilities.
Asian Case Research Journal, Vol 10, Issue 1, pp1-25(2006)
Read: (i) Chapter 4 of Text Book 1
(ii) What really works, by Nitin Nohria, William Joyce and Bruce Roberson.
HBR, July 2003, pp43-52
Topic : Strategic Evaluation and Selection
Session 6: Case: Kellogg in India (A) by Rajanish Dass and Prof. Sougata Ray
Read: (i) Chapter 9 of Text Book 1
(ii) Chapter 15 of Text Book 2
(iii) Stop making plans: Start making decisions, by Michael C Mankins and
Richard Steele, HBR, January 2006
Topic : Growth Strategies
Session 7 : Case: Unilevers Path to Growth Strategy : Is It working? C-479, Text Book 1
Read: (i) Chapter 8 of Text Book 1
Growth as a Process, by Jeffery R Immelt, HBR, June 2006, pp60-70
Topic : Implementation of Strategies
Session 8 : Case : Southwest Airlines,C-590-629, Text Book 3
Read : (i) Chapter 11,12 of Text Book 1
(ii) Confronting Low End competition, by Don Potter, MIT Sloan
Management Review, Summer 2004, pp73-78
(iii)
Management Innovation, by Gary Hamel, HBR, February 2006, pp72-74
How to implement a new Strategy without disrupting your organization,
By Robert Kaplan and David Norton, HBR, March 2006, pp 100-109
Topic : Global Vs. Local Strategy
Session 9 : Read : (i) Chapter 14 of Text Book 2
(ii) Chapter 5 of Text Book 1
(iii) Ascending the Value