Essay About Aim Of This Assessment And Assessment Task Instructions

International Marketing
Essay Preview: International Marketing
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Assessment task instructions
This assessment is closed book with five restricted response questions.
The aim of this assessment is to introduce you to the role and benefits of international
marketing and the different methods of assessing international markets.
You must answer the following five questions:
1 Define what is meant by international marketing.
2 State three reasons why an organisation may look for international expansion.
3 State three benefits that an organisation may gain from international development.
4 Complete the following grid, filling the appropriate boxes with the relevant
information.
Method of entry Key features Advantages over
other entry
methods
Disadvantages
over other entry
methods
Direct exporting
Indirect exporting
Joint venture
Foreign direct
investment (FDI)
Assessment task instructions
This assessment is closed book with five restricted response questions.
The aim of this assessment is to introduce you to the role and benefits of international
marketing and the different methods of assessing international markets.
You must answer the following five questions:
1 Define what is meant by international marketing.
2 State three reasons why an organisation may look for international expansion.
3 State three benefits that an organisation may gain from international development.
4 Complete the following grid, filling the appropriate boxes with the relevant
information.
Method of entry Key features Advantages over
other entry
methods
Disadvantages
over other entry
methods
Direct exporting
Indirect exporting
Joint venture
Foreign direct
investment (FDI)
5 Explain four selection criteria that could be used to select methods of entry to
international markets.
Assessment task instructions
This assessment is closed book with five restricted response questions.
The aim of this assessment is to introduce you to the role and benefits of international
marketing and the different methods of assessing international markets.
You must answer the following five questions:
1 Define what is meant by international marketing.
2 State three reasons why an organisation may look for international expansion.
3 State three benefits that an organisation may gain from international development.
4 Complete the following grid, filling the appropriate boxes with the relevant
information.
Method of entry Key features Advantages over
other entry
methods
Disadvantages
over other entry
methods
Direct exporting
Indirect exporting
Joint venture
Foreign direct
investment (FDI)
5 Explain four selection criteria that could be used to select methods of entry to
international markets.
Assessment task instructions
This assessment is closed book with five restricted response questions.
The aim of this assessment is to introduce you to the role and benefits of international
marketing and the different methods of assessing international markets.
You must answer the following five questions:
1 Define what is meant by international marketing.
2 State three reasons why an organisation may look for international expansion.
3 State three benefits that an organisation may gain from international development.
4 Complete the following grid, filling the appropriate boxes with the relevant
information.
Method of entry Key features Advantages over
other entry
methods
Disadvantages
over other entry
methods
Direct exporting
Indirect exporting
Joint venture
Foreign direct
investment (FDI)
5 Explain four selection criteria that could be used to select methods of entry to
international markets.
Assessment task instructions
This assessment is closed book with five restricted response questions.
The aim of this assessment