L’oreal
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Introduction
L’Oreal is the worlds leading general cosmetics company with a portfolio that contains many of the worlds biggest beauty products. More than 80% of group sales are generated outside France, with operations in every major territory. LOreal is the worlds number one cosmetics company; present in 140 countries with sales in 2004 of 14.2 billion LOreal is the only cosmetics group that is present in every distribution
In 1907 Eugene Schueller, a young French chemist, developed an innovative hair-color formula. He called this new, perfectly safe hair dye “Aureole”. With that, the history of L’Oreal began, Eugene Schueller formulated and manufactured his own products, which he then sold to Parisian Hairdressers. From its beginnings, the LOreal group has developed activities in the field of cosmetics, and is the world leader in the cosmetics industry. This group is also active in luxury goods and in the dermatological and pharmaceutical fields. L’Oreal Paris offers a complete range of products for women, men even children! Hair color, hair care and styling products, makeup and skincare are the specialties of this world-renowned-and world-respected-brand. L’Oreal Paris mission: to constantly innovate and offer the greatest number of consumers the most effective products on the mass market. Its signature trademark: