Cadbury’s Campaign in Google+ – Case Study – varuna_t
Search
Essays
Sign up
Sign in
Contact us
Tweet
Index
/Technology
Cadbury’s Campaign in Google+
CADBURY’S Campaign in Google+:Cadbury, the U.K.s most popular chocolate, wanted to connect with a tech-savvy, younger audience. Social platforms are major focus to Cadbury’s digital marketing strategy and it was among the first brands to begin experimenting with Google+. In the end, they beat their original goal of 20,000 followers by a long shot – connecting with 4.2 million people on their page through badges, hangouts, keywords and more. Cadbury has always tried to see what’s different about Google+, and to employ those unique features to their fullest potential. One thing that is definitely different about Google+ is its Hangout functionality. No other platform allows a brand to connect with its fans on such a personal level. It means a lot when a company as big as Cadbury takes the time to communicate with the individuals that make the product as popular as it is, and it’s the kind of attention that people really respond to. On the eve of the London 2012 Olympic & Paralympic Games, Cadbury utilised Google Hangouts to promote its products and itself as the ‘Official Treat Provider’ of the athletic event. In the months leading up to the competitions, a series of Hangouts took place, featuring Q&As with Olympic athletes, brand ambassadors and chocolate connoisseurs. This attracted over 150,000 new followers to its Google+ page, proving just how instrumental Hangouts can be to growing a business and fan base. Approach Supplying exclusive content on Google+Use Hangouts to connect to fansUse of social extensions in AdWordsGoals Engage with 18 to 25 years old audienceStand out from other sponsorsExtending reputation for creativity and innovationResults 17% uplift in click-through rate (CTR) across all their AdWords campaignsDrove a consistent 10,000 new Google+ followers per dayAn increase of 7.5% of traffic from Google URLsOne of Cadbury’s main strengths on social media is engaging their fans, as they are really good at responding to comments and enquiries from customers and this really helps to build an approachable and accommodating brand image. Though there is a lot of duplicated content across platforms and pages, this is understandable and it broadens the reach to different audiences.
Continue for 1 more page »
Read full document
Download as (for upgraded members)
Citation Generator
MLA 7
CHICAGO
(2018, 09). Cadbury’s Campaign in Google+. EssaysForStudent.com. Retrieved 09, 2018, from
“Cadbury’s Campaign in Google+” EssaysForStudent.com. 09 2018. 2018. 09 2018 <
"Cadbury’s Campaign in Google+." EssaysForStudent.com. EssaysForStudent.com, 09 2018. Web. 09 2018. <
"Cadbury’s Campaign in Google+." EssaysForStudent.com. 09, 2018. Accessed 09, 2018.
Essay Preview
By: varuna_t
Submitted: September 23, 2018
Essay Length: 362 Words / 2 Pages
Paper type: Case Study Views: 265
Report this essay
Tweet
Related Essays
Google: The Future of Search Engines
Vice-president of Google's search products and user interaction I search narkomanka. It is by nature - is constantly trying to find something new and interesting.
2,241 Words | 9 Pages
The Campaign for North Africa
The Campaign for North Africa: The Battle of El Alamein ranks both "Strategically and psychologically, as a decisive battle of World War II. It initiated
2,454 Words | 10 Pages
Reasons on Why Napoleon Had Lost the Campaign of 1812
Napoleon's Reasons for Defeat The Campaign of 1812 should have been a another crusade for Napoleon, but he now faced 2 new policies that he
1,105 Words | 5 Pages
Google Key Factor of Success
1. What were the key factors behind Google's early success? The key reasons for Google's success is a belief that good ideas can, and should,
448 Words | 2 Pages
Similar Topics
Membership Growth Strategy Anaphylaxis Campaign
Quick Guide Google Analytics
Get Access to 89,000+ Essays and Term Papers
Join 209,000+ Other Students
High Quality Essays and Documents
Sign up
© 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers
Essays
Sign up
Sign in
Contact us
Site Map
Privacy Policy
Terms of Service
Facebook
Twitter