Chinese Restaurant Business Plan Executive Summary
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Chinese Restaurant Business Plan Executive Summary
The executive summary for your Chinese Restaurant Business should be written last. It should include the main people involved in your Chinese Restaurant Business and their experience related to the Chinese Restaurant Business. There should be a brief description of what the Chinese Restaurant Business entails. Your Chinese Restaurant Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years.
Objectives
The should be your short term and long term objectives for your Chinese Restaurant Business.
Mission
What is the main mission for your Chinese Restaurant Business.
Keys To Success
A few bullet points to briefly describe why your Chinese Restaurant Business will be a success.
Company Summary
Company Ownership
Who owns your Chinese Restaurant Business and what type of business will it be – will you be an LLC etc.
Location(S) And Facilities
Address of your business if possible or a rough idea of the surroundings and the benefits this location will be for your Chinese Restaurant Business.
Start-Up Summary For A Chinese Restaurant Business
Provide basic details of the capital you require for your Chinese Restaurant Business and how you intend to acquire that capital if you dont have it already.
Start-Up Expenses For A Chinese Restaurant Business
This should be a list of all your start up capital required before you start trading as well as the amount if any you will be needing to loan.
Products / Services
Product Description
Describe all the products you will sell and give an indication of future products you will sell and the reasons why these will be sold in the future and not now.
Service Descriptions
Describe all the services you will provide and give an indication of future services you will provide and the reasons why these will be provided in the future and not now.
Market Analysis Summary For A Chinese Restaurant Business
Market Segmentation
Give the details of who your target market will be for the Chinese Restaurant Business.
Target Market Segment Strategy
Explain how your marketing will get new and existing clients to buy from you.
Market Trends
Explain how in general the direction the Chinese Restaurant Business is taking. Is it up or down and what are the reasons for this and can you cater for the existing and new trends.
Service Business Analysis
Explain how the Chinese Restaurant Business is run in a nutshell.
Main Competitors
Who are the main competitors for your Chinese Restaurant Business. Try to explain their strengths and weaknesses.
Strategy And Implementation Summary For A Chinese Restaurant Business
Marketing Strategy
How will you market your Chinese Restaurant Business.
Pricing Strategy
What are your prices and the reasons for your prices.
Promotion Strategy
Are you planning a grand opening with special discounts on your opening night? Do you need to give special offers to attract new and existing customers to your Chinese Restaurant Business once you are established.
Competitive Edge
Explain why customers will come to your Chinese Restaurant Business as compared to someone elses.
Web Strategy
The web is becoming ever more important for any business. How exactly are you going to use this medium in your Chinese Restaurant Business strategy.
Sales Strategy
How are you going to generate more sales for your Chinese Restaurant Business.
Strategic Alliances
What other companies can you work with to help your Chinese Restaurant Business.
Management Summary
Management Team
Who are the main people involved in your Chinese Restaurant Business.
Organizational Structure
Which people are in charge of which departments in your Chinese Restaurant Business.
Personnel Plan
List all the people involved or you will require to run your business smoothly with salaries or share options.
Strategic Direction
SWOT Analysis
This is a summary of the businesss most important strengths, weaknesses, opportunities and threats.
Strengths Of The Business
Excellent quality product
“Which means that” Adds to reputation.
Good management skills.
“Which means that” Well run business
Good ability to extract information.
“Which means that” Can control the business.-
Weaknesses Of