Essay About Travel Industry And Companys Success

Marketing Tools
Essay Preview: Marketing Tools
Report this essay
Marketing Tools for Companies in the Travel Industry
Marketing very easily determines a companys success. It is the basis from which a
company gains a clientele and longevity. It is the very offering of a companys goods or
services. Each company must ascertain which marketing techniques are best for it based on
criteria determined by the industry. From there, the four “Ps” of marketing form an overall
plan for price, product, place and promotion. Customer service is also essential in realizing a
companys worth and marketing success through personal interaction and accommodation.
Finally, recommendations are always necessary as they offer insight from an outsiders point-of-
view that the company may not have considered.
Criteria
Criteria for assessing the marketing elements of any company are important to define.
Such elements for a web-based company would include: target audience, competitive advantage,
available information, and value of each site. The criteria serve as a basis for assessing the
success of a marketing scheme and, in addition, are necessary to even begin creating a marketing
plan. The ultimate goal of any company is to create a connection between the company and
consumer in an effort to pursue a lasting and satisfying relationship.
The target audience for travel industry companies would consist of young to older adults.
Primarily from ages 24 to 65, with emphasis on both ends of the spectrum. The reason for this is
that younger people tend to travel for work, post-graduation from college, and for fun. Older
adults travel more upon retirement age in high volumes. Middle-aged adults account for much
less of the traveling population due to the constraints posed by raising a family and more
demanding schedules. Therefore, emphasis should be focused on marketing schemes that are
based around adult interests, younger and older adults in particular.
Competitive advantage is essential to marketing in the way that with only a handful of
companies in the online traveling industry, it is even more important to define oneself. Since the
human brain tends to remember groups of seven, remembering names like Expedia, Priceline,