Essay About Vast Portfolio And Economy Growth

Marketing: Apple Computers
Essay Preview: Marketing: Apple Computers
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UK Specific Pestal Analysis
Political Factors:
Democratic country.
Part of the European Union.
UK sterling currency.
Economic Factors:
Good Inflation – UK rate is around the average of the EU as a whole.
Economy growth good – 0.7% growth each quarter since January 2005.
Socio-Cultural Factors:
Multi-cultural.
Population: 60.2 million.
Average age: 38.8 years.
Technological Factors:
Highly technological country.
Latest population research.
PC owners: 77%, Mp3 player: 22%, Home broadband: 25%
Household internet access – 9.6 Million.
SWOT Analysis
Strengths:
World famous company whose products are admired and sold throughout the world
Manufacturer of the worlds No1 Mp3 player & entertainment device.
Vast portfolio of well established products which appeal to a vast mixture of customer profiles.
Financially secure for future research and development.
Weaknesses:
Products are known to be higher priced.
Often lack of supplies and stock.
Apple products are not available in certain countries.
Opportunities:
To further advance Apple technology.
Creation of mobile phone Ipod to compete with competitive mobile phone Mp3 products.
Create partnerships with television channels and movie companies