Marlboro
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Product Attributes:
Brand:
Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market.
Package and label:
The geometric design of the red, white and black-lettered flip-top Marlboro package boosted the appeal of a strong independent individual. The public embraced the red box as a symbol of membership to the club that recognized the Marlboro Man as their spokes-person. The box was a membership card available to everyone, an investment for themselves and their reputation, in the positive image of the Marlboro Man.
Slogan:
Slogans of Marlboro cigarettes:
You get a lot to like with a Marlboro
Come to Marlboro Country
Come to where the flavor is
Logotype:
Ideal sample to exemplify the graphical bases that sustain a made well emblem. This logo combines the geometric forms without it reduces mobility and lightness; the result is elegant but fresh.
The logo Marlboro is executed by so many precision that will never turn out to be a problem to place it.
Warranty, awareness label:
In the package are three quotes like:
– Nowadays there does not exist a cigar that reduces the risks to the health.
– To smoke during the pregnancy, it increases the risk of premature childbirth and low weight in the newborn child.
– Sale prohibited minors
Color theory application:
The advertisements of the Marlboro Lights and the Marlboro Menthol are a bit different from the characteristic of Marlboro ones. The background