Casino / Resort Financing Report for Seaside Corporation
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Running head: CASINO / RESORT FINANCING REPORT FOR SEASIDE CORPORATION
Casino / Resort Financing Report for Seaside Corporation
Prepared by LRGS Project Management Associates
Introduction
The following report is prepared by LRGS, Project Management Associates on behalf of Tom James, CFO for Seaside Corporation. Mr. Jones contracted with LRGS to provide an assessment of financing options available as well as recommendations for financing the $600 plus million, 2,000 room casino / resort that Seaside hopes to beginning building in Biloxi Mississippi early next year.
Background
Seaside Corporation has several other casino hotels that cater to middle income patrons, often families, that are budget oriented and looking for destination locations. Other Seaside casino / resort locations offer family oriented recreation facilities like pools, slides, game rooms and childcare in addition to multiple restaurants and gambling facilities. Typically, Seaside hotels have a higher number of smaller, budget oriented rooms compared to many other casino/hotels. This of high number, smaller and more affoardable rooms has helped Seaside create a niche market in the lower income brackets that most facilities fail to meet while remaining equally as profitable due to typical occupancy and turnover rates paired with the normal robust income of the casino. Because of past success, Seaside is targeting a similar facility in the Biloxi area. Biloxi is growing as a gambling and entertainment destination. Costs are more reasonable and following Hurricane Katrina, there are additional incentives to bring new business to the area.
To help Seaside evaluate the best mix of capital necessary for building a new facility in Biloxi, LRGS has assessed capital valuation models, various debt and equity instruments, long-term financing options, sources of capital, cash management techniques and short term financing options. LRGSs assessment of each option, along with recommendations to Seaside is detailed below.
In addition to the financing recommendations detailed in this report, LRGS also recommends that Seaside consider this new venture in two phases with staged implementation of all 2,000 rooms. LRGSs believes that financing will be easier to raise and operating optimaization more likely to occur if Seaside targets opening with 1,000 to 1,500 rooms with the full casino and resort facilities. Future expansion then could occur for the remaining 500 to 1,000 rooms with five years of opening; after Seaside has established a place in the Biloxi market. Potentially, Seaside could draw on a more influential
market for the remaining rooms and scale them to meet those market needs; increaseing and spreading Seaside penetration and appeal. LRGS would still target the proposed $6 million in funding for the first phase as this is keeping with a hotel/casino resort of this size. All recommendations below are based on the two phase assumption.
Capital Valuation Models / Cost of Capital
Valuation in this case would be defined as the assessment of value or prospect of future earnings or value for the new hotel/casino business. Consideration should be given to the earning power of the business, potential business asset value and the useful life of those assets. The assessment information above is combined with a business forecast to determine the businesss overall valuation. According to bizpeponline.com, “The Business Valuation Model is designed to provide an economical, efficient and effective means to assess the value of a business” (Bizpep 2002-2004).
When assessing valuations models appropriate for this new Seaside venture, the forecast information will along with subjective analysis, will become a foundation form which quantifiable business values can be calculated. The valuation model should combine relative indicators for the future performance of the venture with some basic financial data that includes projected revenue, variable costs and fixed costs to calculate the value of the business. While little information in required for input, the end result will assist investors in completing forecasts, sensitivity analysis and investment returns.
The valuation of a business can be forecast several different ways. Expected valuation forecasts the expected average three-year return on the investment. Optimistic valuation represents an optimistic or high forecast for an average three-year return on investment. Pessimistic valuation represents a pessimistic or low forecast for the average three-year return on investment. Ultimately, the higher the return on investment, the better the investment, however, as the level of risk increases a higher return on investment is expected to compensate or offset the risk taken.
As Seaside completes the valuation for the new hotel/casino in Biloxi, LRGS recommends that all three valuations are run and compared to the expected risk for this venture as well as appropriately pairing the valuation and risk to assist investors in seeing the value of this business undertaking.
Debt and Equity Instruments
There are numerous types of financing instruments that and business could use to finance the startup of a new business. There are two key categories for financing; debt or equity instruments. Business Resource Center advises that there are exceptions, but in general debt instruments tend to represent fixed obligations for repayment within a specified time period, and amount to include interest ( Business Resource Center 2000) While in contrast, the equity instruments usually represent an ownership that provides dividend payments when available but without right to the return on the capital This is not a exact quote I rephrased, but I will put in the reference info if you feel it is needed
Debt instruments that are commonly used are notes, bonds, and debentures and are often entitled to obtain payments, which have priority above preferred stock holders and common stock holders. The debt can be secured by company assets or it may be unsecured. Debt instruments often have no specified rights that would allow them entitlement to the increased value as the company grows and prospers. Debt instruments can be either a long-term or short-term in its