Business Plan – Wyweb Design
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Executive Summary
Today, technology is more advanced and electronics are greatly cheaper allowing more individuals to purchase computers and have access to the internet. Due to the fact that an increasing number of individuals are using the internet, companies are beginning to offer websites for advertising. While there are many businesses that are now needing help building a great website, web designers are greatly needed and the industry is becoming greatly saturated.
WYWeb Design will provide exceptional customer service to those customers who want a personalized and unique website for their business. Our loyalty as well as services will discourage competitors from competing with us. Our additional services will include:
Graphic designs for business cards, company letterhead and envelops, or banners
Graphics created for business logos
Slideshows created from business designs or pictures to create business plans or DVDs
Create unique pictures by adding borders, captions, or other decorations
WYWeb Design will be differentiated from other web designers by the value of quality and through excellent customer service.
Our company will focus on creative promotions and advertising to generate a referral base through the Cheyenne community. Networking will be done to build a larger network of potential customers. Non-traditional advertising such as door hangars, bumper stickers, and All Over Media will be done to also attract customers.
WYWeb Design will market its service to the local Cheyenne, Wyoming area and will expand throughout Laramie County after we have built a customer base within the area. In comparison to our competitors, we will provide a similar pricing strategy. Most of our competitors are not within the local Cheyenne area; therefore, we will gain greater recognition through our one-on-one service.
Our company will begin as a home business. Our office will consist of two computers, an area for printing, and an area for customer files and financial transactions. As we expand, we will look into office space in a strip mall off of Dell Range which is the busiest traffic area within Wyoming.
Our management team is highly experience. Co-owners are Steve and Laura Brow. Steve has over 10 years within the computer industry and has education in Computer Information Technology as well as in Web Design. Laura has over 10 years with financial experience and has an associates and bachelors degree in Business Administration. Laura is also working towards her MBA with an anticipated graduation date of July 31.
WYWeb Design anticipates needing $6,200 to cover initial start-up costs. The funds will cover office furniture, computers, promotional/advertising, deposit on lease for printing and copy machine, and printing supplies. Our company would like to request funding 6 months prior to our grand opening set the office up and begin advertising. We will request funds from the Small Business Administration or our local credit union depending on available interest rates.
Vision and Mission Statement
Vision
By providing exceptional customer service as well as high quality products, WYWeb Design will generate enough satisfied repeat customers to provide a stable customer base. This will generate a sufficient profit to provide owners with a comfortable living.
Mission Statement
WYWeb Design is a web design service for quality-conscious customers that seek assistance in producing a unique company website. We will offer exceptional customer service through personal attention throughout the design process.
Industry Profile and Overview
Industry Analysis
Communication has greatly changed over the past two decades. Today, computers allow for greater social interaction, personalization, active participation, and communication. Web technology greatly affects businesses by allowing businesses to use the internet to create online service for marketing as well as a revenue generator. Due to the fact that an increasing number of individuals are using the internet, companies are beginning to offer websites for advertising (Market Research, 2010).
Industry background and overview.
In 1990, Tim Berners Lee wrote the first web program. After that, web programs have been further developed and are still growing at an exponential rate. In the beginning, the World Wide Web was executed in the NeXT machine. Browsers such as Viola, Cello, Erwise, and Mosaic than began for those who did not have access to NeXT. Today, there are more than 35,000 businesses that provided more than 100 sites on servers. Microsoft, IBM, and Sun Microsystems are now in the internet market which provides many products, languages, and tools available for web applications (Omacka, 2010).
Major customer groups.
Websites have made it possible for many businesses to acquire customers efficiently with a much larger market share. Due to this, all small businesses are a major customer group to web designers. Larger corporations are also in need of web designers; however, those corporations have a large share of money that allows for internal or contract hiring.
Regulatory restrictions.
While there are not any restrictions on who can build a website and design a site for small businesses, there are e-commerce rules and regulations that have to be followed on the actual site. One regulation is accepting sales tax with payments. Online selling gets more complicated by the varying state taxes, however, collected taxes must be applicable to the state that the store is located. Those businesses that only sell goods and services online are not required to charge tax. According to the FTC, privacy is also important. Therefore, consumers personal information must be kept private otherwise e-commerce may be enforced by the FTC. International sales also brings up greater challenges such as knowing differences in taxes, duties, custom laws, and consumer protection (ResourceNation, 2010).
Significant trends.
Significant trends involve businesses to market and push its products on the internet. It is important for businesses to optimize its site for search