Essay About Brand Building And Annual Report

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Making changes in Europe
Howard Green
SVP Finance & IT
London
14th March
Making changes in Europe
Howard Green
SVP Finance & IT
London
14th March
This presentation may contain forward-looking statements,
including forward-looking statements within the meaning of the
United States Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based upon current
expectations and assumptions regarding anticipated
developments and other factors affecting the Group. They are not
historical facts, nor are they guarantees of future performance.
Because these forward-looking statements involve risks and
uncertainties, there are important factors that could cause actual
results to differ materially from those expressed or implied by
these forward-looking statements. Further details of potential risks
and uncertainties affecting the Group are described in the Groups
filings with the London Stock Exchange, Euronext Amsterdam and
the US Securities and Exchange Commission, including the
Annual Report & Accounts on Form 20-F. These forward-looking
statements speak only as of the date of this presentation.
Safe harbour statement
From To …
An integrated European
business that optimises
synergy and scale at
European and country
level, through One
Unilever
Fairly independent
Business Groups and
Countries often acting
as a loose federation
We have implemented a new
operating model for Europe…
3 of everything!
Progress to date on One Unilever
2004 2005 2006/2007
* Move to one office per country
* Legal merger of local Unilever companies
* Functional restructuring
* One integrated country leadership team
* Creation of a communications function
* Brand Building & Brand Development
dedication
* Customer Development restructuring
* Implementation of new operating model
* Financial Shared Services
* HR-Shared Services
* IT – outsourcing
* IT – 1 common SAP platform
* One Unilever Supply Chain co
Today
WAVE 1
WAVE 2
WAVE 3
Our European Change Program
CUSTOMERS
Build
excellence in
customer
development
Rejuvenate and
support the core
Rebalance our
price-value equation
Focus behind
fewer, bigger
innovations
CONSUMERS
UNILEVER
Simplify our European
organization
Enables One
Unilever
organisation
and one way of
working
Enables single,
integrated supply
chain model and
generates after tax
savings of Ђ150
million p.a.
Europe IT cost trend
2005 2006 2007 LTP08LTP09LTP10
One Unilever
restructuring related
to Sirius
IT costs reduce by
40% by 2010
versus 2007 base line
ERP deployment – simplifying the way we work
Outsourcing to increase flexibility and responsiveness – and at lower cost
Country