Essay About Target Market And Specific Target Markets

Marketing Report on Dairy Farmers
Essay title: Marketing Report on Dairy Farmers
TABLE OF CONTENTS Page
Executive Summary 2
THE MARKET 5
Target Market 5
Brief Overview of Australia’s flavoured milk beverages
industry 5
Market Segmentation 6
THE COMPANY 7
Dairy Farmers 7
2.1.1
Background Information on Dairy Farmers 7
2.1.2
Core products/services of Dairy Farmers 8
2.1.3
Mission and strategic objective of Dairy Farmers 9
2.1.4
SWOT Analysis of Dairy Farmers 9
2.1.5
Targeting Strategy of Dairy Farmers 10
MARKET AND PRODUCT EVALUATION 11
Evaluation of Market segments 11
Market potential of milk beverages industry 11
Competitive Assessment 11
Market segments that require further consideration 12
Market segments that need elimination 12
Selected specific target markets 12
Viable market segments 13
Differences and Similarities of selected viable segments 13
Market, Brand and Competitive positioning for selected products 13