Essay About E Commerce Demandweakness And American Culture

Swot of Ava
F) SWOT analysis of AVAStrength: Quality curation and superior quality: Coveted premium design brandsFilipino Diaspora as customersAffordable pricingAmazing post purchase including eye catching packaging, rapid delivery and on hand customer serviceIncreased internet and mobile penetrationGood investors like KickstartIts own private label categoryIncrease in online shoppersExists in premature market which has a lot of future scope of expansionFast growing E commerce demandWeakness:Low Mobile penetrationDifficulty in finding right talent for the company with energy, competitiveness etc.Existing offering were of low qualityDearth of mobile developer talent in ManilaBalancing the dilution of international brand with the local ones (55% brands local, only 40 % revenue from them)Opportunities:Changing fashion concepts (Exposed to American culture through trade media)Greater payment options like PayPal and credit cardsLarge incubators by 2 telecom operatorsSales concentrated mainly in Luzon area (85%) – But expected to change after improvement in sales and internet penetrationHigh possibility of expanding the verticalsInternational expansion: To cater to Filipino Americans especially in USThreat:Impact of foreign entrants like Rocket internetCorruption and red tape in Philippines which will impact the E commerce industryManagement style: Workers are laidback and non-confrontationalCompetitors like US E comm- Tie up with Johnny air cargos, Lazada and ZaloraHigh cost of acquiring talent in US if ventured into USLogistic challenges (shipping, payments and return) if expand if pursue global optionsG) Critical component of their businessPremium and curated products Many brands in the portfolio Price: Off price and full price Strategic partnerships: Value added relationships E.g.: Globe, BPI etc.Style feed: A live social shopping experience featuring trending products on the siteEditorial content: Articles featuring content and commerce