Essay About Indonesian Market And Wallmart Business Case Study

Wallmart Business Case Study
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[pic 1]Walmart Entry StrategyBy: Sidiq Vidyasto[pic 2]Executive Summary[pic 3]Walmart is one of the US multinational companies. The business has considered Indonesian market as the next target. Therefore, the key opportunities and the potential for this case will be conducted to run the strategy to enter the market.Indonesian Retail Industry is predicted to grow until US$ 1.07 Trillion target and its business strategy has shown some similarities with Indonesian retail market. Based on theanalysis, the potency of Walmart in Indonesia is relatively high.While putting cost of time, Indonesian’s geography structure, the marke related to retail industry, acquisitioning local retail company is recommended as the entry strategy. In addition, In-store and non-store retailing should be put into consideration as the store type.The        business        needs        to        adapt        with        the        organizational        culture,        employee’smanagement system. The business strategy needs to alter the sales strategy, pricing strategy andmarketing        strategy        into        Walmart’s        needs.[pic 4][pic 5]Indonesian Retail Market Has Shown Potential Business Growth that is Suitable to Walmart’s Target[pic 6]Indonesian Sectors that offer US$1.8 trillion2012Indonesian Current Market Statebusiness opportunity by 2030•16thlargest economy in the world•45 millionmembers of the consuming classPrivate•US$ 0.5 trillion  market opportunity in consumer service, agricultures,40307.2Educationfisheries and education•53%of the population in cities producing 74% of GDPResources**2702007.0•55 millionskilled workers in Indonesia(SDA)Agriculture4503106.02030Indonesian Future Market Stateand fisheries(US$ Billion)•7thlargest economy in the worldConsumers/10708107.7•135 millionmembers of the consuming classRetailUS$ 1.8 trillion  market opportunity in consumer service, agricultures,fisheries and educationTotal183013507.3•71%of the population in cities producing 85% of GDP(US$ Billion)•113 millionskilled workers in IndonesiaProject Growth 2010/11-30 (US$ Billion)Compound annual Growth rate, 2010/11-30 (%)**)Only Include upstream energy market        Source: McKinsey Global Institute