Marketing Plan – Victus Hr Solutions
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Marketing Plan
MM522: Week 7 – Assignment: Marketing Plan – Victus HR Solutions
06/12/2010
Omolola Adekeye D03211850
Student
Keller Graduate School of Management
Executive Summary
Our company functions as a Human Resources Management Consultancy firm providing specialty human resource services and business immigration to small and midsize business. Professional recruitment services are offered to healthcare and legal professionals. We represent the interests of both healthcare and legal professionals and the facilities that employ them — matching professionals with their most desirable job openings while supporting employers in their search for skilled, experienced talent in those same professions.
Victus HR Solutions is a human resource (HR) consulting company Victus has expertise in a wide range of HR areas and is targeting the emerging company market. Victus HR Solutions will offer this market the ability to compensate it with stock options from their company in lieu of only cash. This will be especially appealing to start-up companies that find capital scarce.
Omolola Adekeye, the founder and owner will be leveraging her past and current personal/professional relationships to generate business for Victus HR Solutions. The leveraging of these relationships will be especially fruitful since a large degree of business for emerging companies is based on networking. Omolola has a large number of relationships to utilize having spent over as immigration professional. She also has the opportunity of providing legal expertise which helps in bring clarity to the legal intricacies involved in Human Resource Management.
Victus HR Solutions will quickly gain market share by relying on their competitive advantage of compensation flexibility. Omolola will be the sole employee until month six when she will be hiring a human resource specialist/manager to help out with the consulting. Victus HR Solutions will reach profitability by month 11 and will have revenue of $108,000 by year three.
Victus HR Solutions will also offer a much higher-quality alternative to the current offering of professionals to the health and legal industries. Victus HR Solutions will appeal to small to mid-sized establishment who need health and legal professionals for projects and on a temporary basis.
Victus HR Solutions mission is to provide the customer with exceptional service in Human Resources Management and Business Immigration and also provide the customer with legal professionals for whatever needs they may have. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Victus HR Solutions will leverage its competitive edge in regards to staffing by concentrating on health and legal markets because it is easy to quickly grow its market share. The projected growth rate for LATA is 107% by year three, with gross margins at 100% as a percent of sales.
Overview of Working Areas
Health Care Recruiting:
* The average healthcare recruiter in 2004 made more than $217,000 according to the Fordyce Letter.
There are currently more than one million healthcare openings nationally, with 10,000 pharmacist vacancies alone. According to the U.S. Bureau of Labor Statistics, todays 13,000 unfilled openings in Diagnostic Imaging are expected to grow to 75,000 by 2010. This shortfall will continue to drive salaries and recruiting fees upward for decades to come.
Americas aging population is at the heart of the increased need for healthcare services. The leading edge of Americas Baby-Boomer generation — 76 million strong — has entered their 60s. The statistics of aging are indisputable and staggering: U.S. Census figures reveal that the number of Americans who are 65 years of age or older will rise from 13% of the total population in 2010 to nearly 20% in 2030.
The list of candidates and employers to whom we offer our services includes physicians pharmacists, Diagnostic Imaging technicians, medical informatics personnel, hospitals, imaging centers, and retail pharmacies. We receive recruiting fees from employers that range from $15,000 to $30,000 for placement of one healthcare practitioner. A 2005 industry survey by the highly respected Fordyce Letter states that the average healthcare recruiter earned $217,000 in 2004.
Recruiters are very well compensated because the professionals they place are extremely valuable to their employers. For example, according to the American Society of Radiological Technologists, one nuclear medicine technician generates an average of $1.8 million in annual revenue for his or her employer.
The $80 billion recruiting industry is highly fragmented. Though an estimated 20,000 recruiters are currently practicing in America, the average staff size is just 2.1 recruiters per company. Many are solo practitioners who do not use technology significantly. They tend to “cold call” facilities to get recruiting contracts or job orders and then call prospective candidates to find the needle-in-the-haystack practitioner who might be interested.
We act more as an “Agent” for candidates by determining what they want and then marketing them to appropriate facilities. In so doing, we circumvent the traditional process and expedite placement for our candidates, who recognize the benefits of dealing with someone who can locate and screen opportunities, then negotiate employment terms on their behalf.
To achieve our objectives, we will take advantage of the most advanced technology and software solutions available. These tools will allow us to operate at peak efficiency, place many more candidates, and maximize revenues.
Legal Recruiting:
A new staffing industry report shows that temporary legal staffing is the most consistently fast-growing segment of the contingent workforce in the United States, largely driven by merger and acquisition activity and litigation-related work.
In fact, Staffing Industry Analysts says its survey suggests that temporary legal staffing is expected to increase substantially faster than temporary help as a whole over the next decade.
The demand will grow annually by 6% for paralegals and legal assistants, 5% for lawyers, and 4.6% for legal secretaries. Lawyers, paralegals, and legal secretaries make up roughly 85% of the temporary legal workforce. Of these, the fastest-growing occupation is paralegals, according to the