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Advertising is a field in which many young people become involved in once they are out of college. It is a field of work that is always changing and new skills become necessary for all different reasons.
Advertising is a very appealing area of work for young adults. This is because it is usually not a completely serious and formal job in most cases. Also, advertising jobs are normally seen as a stepping-stone to bigger opportunities, and in most cases, a career. This could be one reason to blame for the short tenure of people in the advertising field. People straight out of college are usually not entirely sure of what career path they want to be on. If they know they want to go into a business related career, they are likely to start out in advertising and see all of the different aspects that go into being a part of a business. Secondly, advertising is an ever-changing area. From year to year the main focus of a company could change or they could change the entire way they want to advertise themselves. This could even mean bringing in an entire new line of staff. Those are just a few reasons why I think there is a short tenure in advertising jobs.
This is actually pretty similar to my expectations for after college because I believe that most college age students do not know exactly what they want to do with their lives. Going into advertising allows for job flexibility that a recently graduated college student is looking for. My expectations for jobs like being a physician, a lawyer, or a high school teacher are that they are more rigid fields. They do not appear to be as flexible with schedules or wanting to do outside activities. Also, these seem to be more of career jobs. As in once you are a lawyer, you are committed to that profession because it is something that you are truly passionate about. Similarly, if someone loses a case as a lawyer, chances are they will not quit being a lawyer because of one bad incident.
Advertising is a complex field without being intimidating to a just graduated college student that can open many doors to future opportunities.