Essay About New Strategy        Ac2.1 And Competitive Pressures        Ac1.2

Tesco Report
Running Head: TESCO PLCNAME OF STUDENTNAME OF CLASSNAME OF COURSE INSTRUCTOR                                                      TABLE OF CONTENTSINTRODUCTION        PROCESS OF STRATEGIC PLANNING        AC1.1) COMPETITIVE PRESSURES        AC1.2) FACTORS TO CONSIDER FOR FORMULATING STRATEGIC PLAN        AC1.3) BCG GROWTH MATRIX        AC 1.3b) PRODUCT LIFE CYCLE        FORMULATING A NEW STRATEGY        AC2.1) ORGANIZATIONAL AUDIT        STRENGTHS        WEAKNESSES        OPPORTUNITIES        THREATS        AC2.2) ENVIRONMENTAL AUDIT        THREAT OF NEW ENTRANTS        THREAT OF SUBSTITUTE PRODUCTS        BARGAINING POWER OF SUPPLIERS        BARGAINING POWER OF BUYERS        COMPETITIVE RIVALRY        AC2.3) STAKEHODLER ANALYSIS        AC2.4) FUTURE STRATEGY                AC3.1) EVALUATION OF ALTERNATIVE STRATEGIES        CASH AND CARRY STRATEGY        FRONT END STRATEGY        AC3.2) RECOMMENDED STRATEGY        IMPLEMENTATION OF STRATEGY        AC 4.1) ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION        AC 4.2) RESOURCE REQUIREMENT        AC 4.3) TARGETS FOR NEW STRATEGY        CONCLUSION        INTRODUCTION        Tesco Plc was founded by John Edward Cohen in the year 1924 and later the company was renamed as Tesco Stores Limited in the year 1932. The company has brought several small revolutions in the UK retail industry. The company has been growing rapidly in UK through establishing small chains of retail stores throughout the whole country and also by acquiring a range of grocery stores (MacLaurin, 1999). Currently, the company is a market leader in the whole retail industry in UK and has acquired around 25% of the total market share of the UK retail industry. The company has now 250000 employees and 1780 stores. Further, the company has also diversified into the areas of retail services such as travel, telecom, finance, apparels and other non food activities. The premium brand of the company is Tesco Finest and all non food sector and food sector products are offered in different price ranges (Simms, 2007).