Essay About Page 3Services And Page 3-5Services Marketing Mix

Marketing Strategy of a Services Business
Marketing ServicesExecutive Aircraft Services[pic 1]TABLE OF CONTENTSAbout the Company…………………………………………………………………………………page 3Services Offered………………………………………………………………………………………page 3-5Services Marketing Mix……………………………………………………………………………page 6-77Ps……………………………………………………………………………………………….page 6Core Product…………………………………………………………………………………page 6 Supplementary Services………………………………………………………………page 6Flowchart of the Service…………………………………………………………………page 7Competition……………………………………………………………………………………………..page 8Emerald Jet……………………………………………………………………………………page 8Cedar Jet………………………………………………………………………………………..page 9Imperial Jet……………………………………………………………………………………page 10Blueprinting Services……………………………………………………………………………….page 11Service Recovery………………………………………………………………………………………page 12 Services Marketing Triangle………………………………………………………………………page 13Services Marketing Strategies.…………………………………………………………………..page 14Jay Customer Incidents……………………………………………………………………………..page 14The Servicescapes Model…………………………………………………………………………..page 15New Segments to Target……………………………………………………………………………page 16Conclusion……………………………………………………………………………………………….page 17References……………………………………………………………………………………………….page 18About the CompanyExecutive Aircraft Services was founded in 1996 and is headquartered in Beirut. It is the leader in private aviation services and operates out of the general aviation terminal at Rafic Hariri International Airport.