Diary Case Analysis
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Scope-Significance of Dairy SectorHIGHESTPRODUCTIONTop five Milk producers (World)âIndiaâUnited States of AmericaâChinaPakistanâ (as per NDDB, but Iâm baffled nonetheless.)âRussian FederationLARGESTPOPULATIONIndia has the worldâs largest livestock populationhalf the world population of buffaloes1/6th of the world goat populationCONTRIBUTION TO GDPLivestock sector (milk, meat, eggs) contributes 3.6% of GDP. (2010âs data)AvailabilityPer capita milk availability All India: ~290 gm; Punjab (highest): >900gm.still per capita milk availability in India less than world averageEMPOWERMENTTo Farmers, Women And Consumersmore details under âoperation floodâIndia has proximity to milk deficit countries e.g.BangladeshIndonesiaMalaysiaPhilippinesSouthKoreaSri-LankaThailandHence Indian dairy production could be utilized to earn good foreign exchange by targeting those markets. More under âDownstream=>Exportâ.Location: Dairy cooperativesSTATEBrand Nameofficial nameGUJARATAmulGujarat Cooperative Milk Marketing Federation (GCMMF)ANDHRAVijayaAndhra Pradesh Dairy Development Cooperative Federation (APDDCF)KARNATAKANandiniKarnataka Cooperative Milk Producersâ Federation (KMF)MAHARASHTRAMahanand, Gokul, Dhawal, Dudh PandriMaharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh)PUNJABVerkaPunjab State Cooperative Milk Producersâ Federation (MILKFED)TNAavainTamilnadu Cooperative Milk Producersâ Federation Ltd (TCMPF)Issue: there is a regional imbalance in production and processing capabilities. e.g. UP contributes over 17 percent of Indiaâs total milk production. Ironically, only one percent is procured by co-operatives, remaining milk goes to private-dairy players, who exploit farmers, and do adulteration.Anand/Amul Model/dairy cooperative model[pic 1]946Sardar Patel encourage the farmers of Anand region in Gujarat, to form their own milk cooperative, to protect themselves from exploitation from private milk traders1965National Dairy development board setup @Anand, to replicate the dairy cooperative model throughout country.(PM Lal Bahadur Shashtri)1971Gujarat Cooperative Milk marketing federation setup (GCMMF)1974GCMMF starts maketing milk products under single brand name Amul (Anand Milk Union Limited)Amul Supply ChainVILLAGEIn the given village, a dairy Cooperative Society (DCS) is formed.Every dairy cooperative society has ~110 farmers.Combined, all DCS together handle more than 18 million kg milk / day.theyâre equipped with Automatic milk collection unit (AMCUS): computer analyses fat content of milk, automatic printing of receipts etc.DISTRICT MARKETING COOP.UNIONthey process milk=> butter, ghee, milk powder, cheese, ice cream etc.E.g. Banaskantha District Cooperative Milk Producersâ Union Limited known as Banas Dairy. They manufacture a large number of dairy products under AMUL, SAGAR and BANAS brands. Usually âBanasâ products sold locally, and Amul products sent to other states.similarly Gandhinagar District Co-operative Milk Producersâ Union Ltd.=Madhur dairy.Surat= Sumul DairySurendranagar District Co =Sursagar Dairy.They can sell their products under the brand name âAmulâ as long as they meet the requirements of GCMMF. (e.g. must collect 30,000 litres milk daily for a period of three years)STATE MILK COOP. FEDERATIONThe main âbossâ is Gujarat Cooperative Milk marketing federation (GCMMF).All of above district cooperative unions (Banas, Madhur, Sumul Sursagar) etc. fall under GCMMF umbrella.RETAILAmul has more than 5000 outlets of own- at high streets, residential areas, Railway Stations, Bus Stations, Educational Institutions, across India.2012: Amul planned to setup 10000 retail outlets across India.Other than that, even private shops, hotels, restaurants etc. too sell Amul products.this âAmul Modelâ eliminates middlemen and directly engages farmer with the processor (dairy)These cooperatives form part of a national milk grid which links the milk producers throughout India with consumers in more than 700 towns and cities] Cooperative sector limitationsReachWhile dairy Cooperatives have played an important role in Indian milk industryâs development, but still dairy cooperatives reach barely ~20% of the Indian farmers.CompetitionDairy cooperatives face increasing competition from private dairies: both in procurement + retailing of milk.Private players are more agile, offering better incentives to farmers compared to the cooperative.Even the largest Indian dairy player (Amul)âs annual turnover is quite lower than a large MNC dairy company like Nestle.ManagementDairy cooperatives are subject to state laws /regulations. But often, the elections in dairy cooperatives are won using money and caste equations.When such fraudsters get key positions in the dairy board, all they care is how to recover their âinvestmentâ by taking bribes in appoint of dairy staff=> inefficiency + lack of new initiatives.Hence, State governments need to make these dairy cooperatives more accountable, democratic and professional in their functioning.
Essay About Milk Producers And Scope-Significance Of Dairy Sectorhighestproductiontop
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Latest Update: June 16, 2021
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