Essay About Toyota Company And Mission Of Toyota

Toyota Company Case Study
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Toyota Company is one of the major car manufacturing companies in the world. It
has over the decades developed unique capabilities in supply chain management,
manufacturing, product engineering, quality control as well as sales and
marketing. Recently the corporation has experienced quality control difficulty
with their vehicles which put them on the media spot. Between 1999 and 2010, at
least 2,262 of its cars sold in the United States experienced problems of rapid
acceleration resulting in at least 815 accidents and an estimated 102 deaths
(Cusumano, 2011).
The mission of Toyota is to Make Better Cars and Contribute to Society (Annual
Report, 2009). With such kind of terrible exposure in the media one would wonder
whether Toyotas mission effectively guides the corporations actions. This
lesson seeks to find out whether it does by studying whether Toyotas mission is
associated with the needs of their stakeholders.
Toyota wants to be a business that views things from the customers point of view
and bring in competitive model cars to meet customers requirements in a timely
manner while at the same time contributing for the entire good in the society and
its stakeholders. It also wants to be a corporation that is not just labeled
increased market share or sales volume, but one that has a strong presence
defined by a distinct identity.
Investors in Toyota are people who have a stake in the business either directly
or indirectly. They are persons vigorously mixed up in the company and whose
interest within the company may affect the performance of the company positively
or negatively (Virk, 2010). The wants and goals of the investors are to make the
most of the returns of their investments in the company and adding value to the
corporation. They also need precise disclosure of business information in a
complete and timely manner, so as to be conscious of any risks or benefits of
escalating their investments in the company. The wants and goals of the consumers
on the other hand are to have high quality products that are better able to
please their needs and wants. Consumers also expect to be given safe, high
quality and efficient products from Toyota that will be able to make their
journey life exciting and will be able to mke them happy to need a vehicle.
Toyotas mission and visions is consumer and market oriented meant