Essay About Barack Obama And Organizationlegislative Agendareelection Campaigncivic Engagementpolicy Makingfit

Barack Obama: Organising for America
SUGGESTIONS ON MOVING FORWARD WITH ORGANIZING FOR AMERICA 2.0 (OFA2.0)Prepared forMs. Apoorva BharadwajInstructor, Managerial CommunicationIIM CalcuttaPrepared bySubham Bansal, 0409/531st year PGP/PGDM studentIIM CalcuttaDecember 15, 2016ContentsMain Idea: Recommended to proceed with the implementation of the OFA2.0 organization, but keep it separate from the aegis of the Democratic National CommitteeIntroductionCase FactsKey ProblemStatement of PurposeCriteria for launch of new media based organizationLegislative AgendaReelection CampaignCivic EngagementPolicy MakingFit with other democratsEvaluation of OptionsProceeding with OFA2.0, run from inside the Democratic National CommitteeLegislative AgendaReelection CampaignCivic EngagementPolicy MakingFit with other democratsProceeding with OFA2.0, separate from the Democratic National CommitteeLegislative AgendaReelection CampaignCivic EngagementPolicy MakingFit with other democratsAbandoning OFA2.0, adopting more traditional routesLegislative AgendaReelection CampaignCivic EngagementPolicy MakingFit with other democratsConclusions & RecommendationsAction PlanReferencesSUGGESTIONS ON MOVING FORWARDWITH ORGANIZING FOR AMERICA 2.0 (OFA2.0)INTRODUCTIONOne of the key factors for Mr. Barack Obama’s victory in the 2008 US Presidential Elections was his prudent exploitation of the power of modern technology & Web 2.0 tools, including emails, text messages & social media. The Obama for America (OFA) – Obama’s official campaign organization – had succeeded in recruiting younger voters, soliciting donations & organizing Obama’s grassroots campaign. During the campaign, volunteers had created more than 2 million user accounts, planned 200,000 offline events, formed 35,000 groups, posted 400,000 blog posts, and raised $30 million. On Obama’s transition to President, it was important for this momentum to be sustained and this “grassroots movement” to be leveraged, for future advantages.