Essay About Spanish Market And Countries Prices

Engineer Case
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Marketing Mix
* Zara focused on location and in store décor rather than advertising publicly.
* Zara only placed ads to announce its new stores and two promote its twice a year sales. As a
result they only spent .03% of their revenue.
* Store layouts
get better grades completely altered every four to five year.
* Layouts must be designed and tested on a 1500 sq. ft. pilot store before being revealed around
the entire world.
* Prices established for the Spanish market in the Euro currency.
* Other countries prices were set at a fixed percentage of the Spanish market baseline.
* Zara always takes into account cost and market conditions when pricing their product.
* Does not try to produce clothes that they think will always be in style. Rather, Zara wanted to
have clothes that had a quick “in store” and at home life span.
* Customers knew that if they saw something they liked then they should buy it because there is a
good chance it would not be there the next time.
* All products were produced in Spain an Northern Portugal at factories and small local
workshops
Marketing Position
* Rely heavily on in store managers and employees to keep style current.
* Position themselves in the market so the consumer sees their product as the newest and latest
have clothes that had a quick “in store” and at home life span.
* Customers knew that if they saw something they liked then they should buy it because there is a
good chance it would not be there the next time.
* All products were produced in Spain an Northern Portugal at factories and small local
workshops
Marketing Position
* Rely heavily on in store managers and employees to keep style current.
* Position themselves in the market so the consumer sees their product as the newest and latest…
have clothes that had