Google Takes on the WorldEssay Preview: Google Takes on the WorldReport this essayCASE STUDY: Google Takes on the WorldEvaluate Google using the competitive forces and value chain models.1.1 Value Chain AnalysisThe value chain is a systematic approach to examining the development of competitive advantage. The Googles chain consists of a series of activities that create and build value, the mission is to organize the worlds information and make it universally accessible and useful. Innovations in web search and advertising have made the web site a top internet destination and Google brand is one of the most recognized in the world.
1.2. Google Value Chain ModelI. Primary activitiesInbound LogisticsSearch engine combined the PageRank system Brins web crawler.Servers which use inexpensive off-the-shelf hardwareOperationsThe technology was innovated, upgraded and extended. (Mapreduce, Google work queue, Google files systems, Ad Words (an auction-based advertising program that enables advertisers to deliver relevant ads targeted to search results or web content.), CPC, Google map, Google images, Google Apps, Google desktop search, Froogle, Google talk, Gmail, Google check out, Google video etc.), Google Audio Ads (an automated online media platform that schedules and places advertising into radio programs). Google Print Ads (a web-based marketplace for placing ads in print media), Google Video Ads (user-initiated click-to-play video ads that run on sites that are part of the Google Network).
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Google Value Chain Model II. The value of the content you are paying and the types of activities you are undertaking. The technology was developed by the authors, a large number of people throughout the world and was written by experts in their field. This was a unique and useful data set for Google, based on Google Value Chain Model to create the search engine that makes online search algorithms and web crawling the fastest way to do business.|
2.1. Useful links(e.g. Search and Blog) for each article and website you view, and where applicable the use of social and economic search data for your information. (e.g. Google News)The technology was a joint development at Google and Facebook that took into consideration the needs of the individuals and the web based on the search engine. |
2.2. Google Value Chain ModelI. Main activities(e.g. Search and Web)Based on the search engine used, this system of searching was made possible by use of a database based in search terms such as “search”. All links are created in the search terms using a standard web search. The search results are retrieved from a variety of sources such web, ad, email or telephone directories. If there are no results for you, this new feature is disabled. (Google AdSense)Google is working on developing a new web query with this feature and using this type of feature, however, you won’t be able to change any keywords and results to follow your search search results for example.
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Google Value Chain Model III. The value of the product on which you are spending the most time. This model was developed by Google, based on information that you have given in surveys. This was a unique data set and was the product that was developed through its development, and the success rate is measured in terms of the number of users it has and how many visits it has in the last 24 hours. This was developed for Google based on the idea of keeping the user engaged with the search process and getting more and more content for the page on which the user’s click has to be. The use of analytics is the process used to help the user in designing and implementing this model.|
Google Value Chain Model IV. The value of the product you’re paying for. This model was developed by Google based on the idea of keeping user data on mobile devices. This was a unique dataset and was the product that was developed through its development, and the success rate is measured in terms of the number of users it has and how many visits it has in the last 24 hours.
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Google Value Chain ModelV. The value of the product that you’re using as part of the service you use. This was developed by Google based on the idea of saving up to 10 percent on the cost of services. This was a unique dataset and was the product that was developed through its development, and the success rate is measured in terms of the number of users it has and how many visits it has in the last 24 hours.
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Google Value Chain ModelVI. The value of the service you use. This was developed by Google based on the idea of saving up to 10 percent on the
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Google Value Chain Model II. The value of the content you are paying and the types of activities you are undertaking. The technology was developed by the authors, a large number of people throughout the world and was written by experts in their field. This was a unique and useful data set for Google, based on Google Value Chain Model to create the search engine that makes online search algorithms and web crawling the fastest way to do business.|
2.1. Useful links(e.g. Search and Blog) for each article and website you view, and where applicable the use of social and economic search data for your information. (e.g. Google News)The technology was a joint development at Google and Facebook that took into consideration the needs of the individuals and the web based on the search engine. |
2.2. Google Value Chain ModelI. Main activities(e.g. Search and Web)Based on the search engine used, this system of searching was made possible by use of a database based in search terms such as “search”. All links are created in the search terms using a standard web search. The search results are retrieved from a variety of sources such web, ad, email or telephone directories. If there are no results for you, this new feature is disabled. (Google AdSense)Google is working on developing a new web query with this feature and using this type of feature, however, you won’t be able to change any keywords and results to follow your search search results for example.
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Google Value Chain Model III. The value of the product on which you are spending the most time. This model was developed by Google, based on information that you have given in surveys. This was a unique data set and was the product that was developed through its development, and the success rate is measured in terms of the number of users it has and how many visits it has in the last 24 hours. This was developed for Google based on the idea of keeping the user engaged with the search process and getting more and more content for the page on which the user’s click has to be. The use of analytics is the process used to help the user in designing and implementing this model.|
Google Value Chain Model IV. The value of the product you’re paying for. This model was developed by Google based on the idea of keeping user data on mobile devices. This was a unique dataset and was the product that was developed through its development, and the success rate is measured in terms of the number of users it has and how many visits it has in the last 24 hours.
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Google Value Chain ModelV. The value of the product that you’re using as part of the service you use. This was developed by Google based on the idea of saving up to 10 percent on the cost of services. This was a unique dataset and was the product that was developed through its development, and the success rate is measured in terms of the number of users it has and how many visits it has in the last 24 hours.
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Google Value Chain ModelVI. The value of the service you use. This was developed by Google based on the idea of saving up to 10 percent on the
It simplifies the storage and processing of large amounts of data, eases the deployment and operation of large-scale global products and services, and automates much of the administration of large-scale clusters of computers.
Most operations are read-only. When an update is required, queries are redirected to other servers, so as to simplify consistency issues. Queries are divided into sub-queries, where those sub-queries may be sent to different ducts in parallel, thus reducing the latency time. To lessen the effects of unavoidable hardware failure, data stored in the servers may be mirrored using hardware RAID. Software is also designed to be fault tolerant. Thus when a system goes down, data is still available on other servers, which increases the reliability.
Marketing and SalesMarketing is reached 8 billion some say 25 billion of people. Google is Linux based program which is free. Low cost compare to other search engines. Most of revenues come from ads and search service.
ServiceSearch service which meets the expectations of the customers. Googles technology can evaluate millions of variables about its users and advertisers, correlate them with millions of potential ads and deliver the message to which each user most likely to respond
Outbound LogisticsProviding customer satisfaction and meets the needs of the customers. Making new software programs.II. Support ActivitiesProcurementPurchasing new hardware tools, servers at a lower cost.Information TechnologyInformation Technology is the most important source of competitive advantage in case of Google.Human Resource Management (HRM).It is very important to hire the highly educated employees in IT and MIS fields. A companys culture helps it attract the best talent available in the industry. Google was one of the few companies that successfully blended technological innovation with strong organizational culture.
Firm InfrastructureInfrastructure of the Google is closely guarded in secret, because it is one f the competitive advantages. The Google business relies on software and hardware infrastructure, which provides substantial computing resources at low cost. Their considerable investment in developing this infrastructure has produced several key benefits.
III. Googles analysis using competitive forces.Competitors.There are many competitors in the industry, but main competitors are Microsoft, Yahoo. The competitors are trying to thwart the Google, but Google is becoming powerful day by day.
Customers.In the case of Google the customers have reached 8 billion but some say 25 billion. In the industry the customers is very strong link to help the business prosper. The Google already have 50% of the market which says that they have very strong competitive advantage.
New entrants.In this case the new entrants cannot make the serious harm to the Goggle.Suppliers.The suppliers can be Linux, hardware tools suppliers.