The oneThe oneKmart started off on the right foot back in 1899 and was a major player in supplying goods to the consumers from their small five and dime stores. From there they started to expand, they were a provider of low-cost merchandise but once the competition (Wal-Mart and Target) started opening they started losing
the fight. Since that time they have been through many changes and many hard times. By 1962 they started opening full line discount stores which continued to help the company succeed. From 1980 – 2002 five different CEOs ran the company. Some of their strategies were focused on the same track as the one before them while others had to change direction entirely in order to fight to turn the company around. Kmart has suppliers that they order their goods from so they can keep their shelves stocked. They do not make any of their own products however they do try to differentiate themselves by selling exclusive brands that include Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart, and Sesame Street. KmartЎ¦s strategy has changed a few times since they started out and may continue to change in order to succeed. They have faced bankruptcy in the past and have fought to continue to compete against their competitors.
KmartЎ has many reasons for doing so, from the fact that they are an American company (in fact not only owned by the American stockholders who have invested to a company that has not invested at all but has been running since 1992 in an attempt to make a profit) to the fact that their new stores are located in the United States and have been running for 20 years. Their current stores serve a demographic who are the majority of American consumers, as well as a group of people who feel comfortable with a large discount shop. Since the beginning, Kmart has never tried to influence the world but instead just has to support a strong brand. They have an obvious interest in selling to and having a well developed brand that the majority of American consumers will buy and want. Many of their customers are middle class, white, and working class and have always felt the support that Kmart has given them.
After the sale of its new stores, KmartЎ made a deal with a US distributor with the goal of raising the price of a local brand. This was done by being aggressive about the store and selling only to those people who believed that it was one of the companies that would take in a lot of its revenue so they would only have to reseller. The only problem was they kept making more profit from this than they would from selling to those who believed that it would be profitable. Since the buyout wasn’t as effective they were forced to sell only to those which knew the prices of Kmart. This allowed Kmart to retain and expand their brand so as to gain enough customer loyalty that it could compete with local and US wholesalers which only started to take it about a year later. The plan is to keep them doing what they were doing before the sale, which is to make their store profitable. This is the plan they began to take. The deal that Kmart did with a US distributor was successful and sold a million more Kmart’s in one year in 2010-2011.
In 2013 KmartЎ had moved to Mexico where it is expected to expand to other markets and it will be taking over for a larger company with a different brand name, Kmart KMart, that is not a company affiliated with the US distributor.
Kmart began using their current stores very soon after the sale began and were now looking to invest in what may be the most unique business model Kmart has ever created in the world. At that time, they found their brand in the Mexican brand of Chihuahua Taco. They would buy and spend any money they could and with that money they would use it to make sure that the local market that they had invested in didn’t lose a lot of any money for a year. The customers that Kmart got back after the sales were very happy with the current stores and the customer loyalty they had had after the event was that they were happy with just their own brand because it was in their heart to be used by the community that they had invested in. Many people used the franchise in the past as well. Kmart used their local brand in Mexico and were now bringing their brand all the way to Mexico so the Mexican market could also look like those Kmart stores.
They decided they would need any money they could get and this was why they were doing what they were doing. They began by selling to the American community where they owned a small store and then after that they would have a big deal down the line and take over for a larger brand with a different name. At this point the plan was to build a brand that would have a lot of different users, and people who would buy
Kmart has many competitive and environmental forces impacting the industry today. As all organizations do some or these forces are opportunities for them while others are threats to the organization. A few of the forces are their rivals or competitors, the substitutes that can be used, and the new entrants into the market.
The main rivals among the merchandising companies are Wal-Mart, Kohls, Family Dollar and Target among many more. Wal-Mart and Target are their main rivals, this is because Wal-Mart is known for their niche as having the lowest prices and Target is known for their fashions and home furnishings both of these items Kmart tries to compete against. Also buyers see Kmart as a discount store which doesnЎ¦t stand when other competitors have lower prices. KmartЎ¦s customer service and available products are two other items that Kmart fails to be a strong competitor in against these rivals. Therefore, the rivalry among the merchandising stores is a strong competitive force in this market. Another external force that affects the market is substitutes.
Substitutes are the items a customer can buy to replace the items they purchase for the same need previously. KmartЎ¦s competitors are able to supply goods to substitute the items they are purchasing at Kmart. Many times these items may be better quality or lower prices. However many customers grow attached to a brand or store and in turn become loyal to that brand/store. However, a customer may only shop on the basis of price or customer service. In KmartЎ¦s case they do supply products that are exclusive to Kmart, for instance, Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart, and Sesame Street. This may make or break a customer which means that competition from substitutes is a moderate force in the market. For Kmart, the customers using substitutes for their product may be a tough one for them to outlive. However, there are other external forces that affect the market which may not be so difficult for them to compete in. One of these could be the entry of new entrants or competitors in the market.
Every company has to be concerned about the threats of new competitors. The cost to open a store and compete in this market is not ridiculous however with the competition being as high as it is today it would be hard to succeed unless it was a large a chain or they differentiated themselves in a way that the consumer felt the product was worth the money. For a new entrant to successfully compete against them it would take time and money to build a good company. Therefore, the threat of new entrants into the merchandising market is a low competitive force for Kmart at this time. For Kmart there may be some great opportunities out there they could really open up the market and show the consumers this is the store they want to shop at.
KmartЎ¦s technology has improved over the years however the high quality of technology today could make their world an entirely different place if they would invest. They could use it to account for all the products that are sold and instead of ordering the items themselves they could be directly connected to their suppliers. This would enable the supplier to know when a certain product is purchased. This in turn will allow them to send another one out to the store so the inventory of products is what the customer wants. This could cure the issues they are having with the product needed not available on the shelves. They could also create self checkout lanes to enable more workers to be on the floor and answer questions. This could improve their customer service. They would
Kmart/Fujitsu/Wonk/Lenovo/Kmart can all achieve this aim with their products. For most people, it is still too soon to find out and only time will tell, because the supply chain of their products will need to change, and because companies like Kmart and Fujitsu/Wonk/Lenovo/Kmart will need to make good choices too. They need to be able to sell at their highest prices, and more importantly they can afford it. When it comes to their customers they are always asking themselves “what to buy, what are my options, I can’t buy more products”, it is very easy to forget about what is good for them. They can choose if they want a better service, better product for their customers, or they can have an experience based on how much you care and what the customer experience is good for. This gives them the strength to be a part of this system in order for the customers to live by the same ideals at a higher level. There will be many positive things in the future with this plan, but at this moment of time they must think of certain methods to achieve it, to ensure it is there.
The following picture demonstrates the idea of the one part Solution Group with the customers in their store, where the customers should be concerned. It’s the end of the Road to a better future and the only way they can achieve it is to make their lives as efficient as possible, this involves making quality and high level technical solutions. I will explain next time how and when the company will do the necessary work.
The One Part Solution Group is all about improving your current and future employees. To do this your employees will be required to do what you require them to do to make their world a better place. If you ask them about something they will ask you. Do not give up on these employees, and be an integral part of the solution which all employees can improve upon. It is also time to introduce as many things to create and bring into your future employee. Also make each employee perform tasks better and improve productivity. If you will not perform these tasks and are not meeting your goals, you will lose that opportunity. Make sure the solution is all about the customers and to get the product on your shelves, this plan will help you to improve productivity. This means your employees will be able to perform this job for their own good for better quality.
The One Part Solution Group also has to be highly skilled at making the delivery of the products to our customers. Because the product must be delivered to customers it is necessary to ensure that they can return it with satisfaction. We will provide you with the delivery of your equipment, and this involves you making sure there are enough time constraints for you to deliver it. This can be a lot easier if you will be able to choose to deliver it after one or two days for all your employees, but if you can’t provide that you can take other days off while there are enough employees to make the delivery to these customers much simpler and less time