Essay About Tropical Asia Fruit Corp. And Swot Analysis

Swot Analysis for Tropical Fruit Corpo
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SWOT ANALYSIS FOR TROPICAL ASIA FRUIT CORP. (INTERNATIONAL TRADE)Strengths● Market leadership driven by the passion for quality and professionalism that its global customers have come to rely on.● Products are available all over the Philippines and exported to many countries in Asia, the Middle East, Europe, North, Central, and South America, the Caribbean, and Oceania.● The company has four manufacturing sites located in the north, central, southern, and western parts of the Philippines to be close to the sources of various regionally grown fruits.● Strict adherence to superior quality● Utilized modern technology to be able to allow retention of fruits natural flavor● Willingness to deliver as per visionWeaknesses●        Poor branding to promote the company and product; the company is not tech-savvy to promote the product         Opportunities● The organic segment where fruit puree belongs is gaining high acceptance among the population owing to increasing awareness regarding organic products and their associated health benefits● Location is along the fruits and vegetable growing zone        ● Asia Pacific tropical fruit puree market volume is projected to reach 3.2 Million Tons by 2023, expanding at a CAGR of 1.2% during 2018-2023●. Availability of ample and variety of fruits in most time of the year● Changing consumption pattern and high inclination towards fruit intake in North America, Europe, Asia Pacific and rest of the worldThreats● Economic factors that may cause fluctuation in the price of fruits that the company wouldn’t be able to sustain. ● Natural disasters and weather calamities that may affect the production of fruits